Brand Manager

1 week ago

Melbourne, Victoria, Australia 安克创新科技股份有限公司 Full time $80,000 - $120,000 per year

Job Responsibilities:

  • Develop and execute integrated marketing campaigns across multiple channels, including digital advertising, activations, event sponsorships, email marketing, and B2B marketing strategies.
  • Develop, activate, and refine the Anker brand and value proposition, ensuring consistent reflection across all brand communications.
  • Develop and manage the brand marketing budget to maximize return on investment (ROI).
  • Collaborate with internal teams and external agencies—including content, creative, product, and customer service—to develop brand messaging and creative assets that resonate with target audiences.
  • Conduct market research and analysis to inform marketing strategies and identify growth opportunities.
  • Analyze and report on key performance indicators, such as customer acquisition cost, conversion rate, and customer lifetime value, to optimize campaigns and drive business results.
  • Stay informed on industry trends and brand marketing best practices; share insights with the team to guide strategic direction.
  • Oversee and ensure adherence to best practices, including compliance with policies, clearly defined roles and responsibilities, and company integrity and ethics standards.
  • Ensure internal communications are timely, accurate, and relevant.

Job Requirements:

  • Over 5 years of experience in brand marketing, preferably in the consumer electronics industry.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Proven experience in developing and executing successful marketing campaigns across various channels.
  • Excellent analytical skills and the ability to leverage data to inform marketing strategies.
  • Outstanding interpersonal and communication skills.
  • Strong problem-solving, planning, and organizational abilities.
  • A data-driven mindset with a high degree of analytical thinking.

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