Senior Brand Manager

Are you ready to take a leading role on some of Australia's most iconic lottery brands?

The Lottery Corporation is Australia's largest lottery company offering exciting games that deliver life-changing wins to customers and make a meaningful difference in the community.

While we're a fresh face bringing you Australia's favourite lottery games, we're an experienced team. For more than a century, we've been playing our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners and our community.

Share joy, spark possibilities and join the winning team today

About the Role
We're looking for a Senior Brand Manager - Lotto to help lead the growth of our much-loved Lotto portfolio, which includes Saturday Lotto, Weekday Windfall, Super 66 and Strike Lotto. As the portfolio that creates more millionaires than any other lottery in the country, Lotto holds a special place in Australian culture.

This 12 month contract role will see you take a leadership position in shaping and delivering strategic brand and product initiatives that bring our Lotto brands to life, support our portfolio values and positioning, and maximise revenue growth. You'll work closely with the Senior Marketing Manager, your team, and a broad group of stakeholders to deliver activity that inspires customers and drives commercial success.

What you'll do

• Own strategic direction - Own media and campaign strategies for Saturday Lotto and Weekday Windfall, shaping media, creative and digital approaches that drive growth and strengthen brand health.
• Lead iconic campaigns - Oversee the end-to-end delivery of major initiatives including Saturday Lotto base draws, Weekday Windfall campaigns and flagship events like Megadraw, from briefing to post campaign reporting, ensuring seamless, high-quality execution.
• Drive commercial outcomes - Deliver portfolio revenue targets, manage budgets and forecasts, and ensure campaigns contribute to both short term sales and long term growth.
• Manage budgets and reporting - Oversee day-to-day expenditure, with responsibility for financial reporting, forecasting and reforecasting, and ongoing budget management.
• Contribute to product and innovation - Play an active role in shaping product strategy, supporting innovation, and leading project work that drives the growth of our brands.
• Harness insights - Incorporate campaign results, customer research and market learnings into future initiatives and revenue driving activity.
• Collaborate widely - Build strong relationships with internal stakeholders and partner with agencies to connect customer insights, ensure best practice, and deliver effective brand positioning.
• Lead and inspire others - Mentor and manage a team of marketers, guiding their development and fostering a collaborative, supportive and high performing culture.

What you'll bring

We're looking for a senior brand marketer who thrives on leading teams and shaping the future of iconic brands. You'll bring:

• At least 7+ years of marketing and brand management experience, including time in senior brand roles.
• Tertiary qualifications in Marketing (or a related business discipline).
• Demonstrated success in developing and executing brand and product strategies that deliver strong business outcomes.
• Deep experience leading large-scale advertising and media campaigns, including digital and CRM activity.
• Proven expertise in budget management, financial analysis, and forecasting.
• Strong analytical and communication skills, with the ability to translate insights into action.

• A collaborative leadership style, with a track record of coaching and developing high-performing teams.

• A passion for building brands that inspire connection and create moments of joy.

What you'll get

Not only will you receive an awesome candidate experience from our caring Talent team, the perks of working with us are pretty good too

The list is extensive but here are a few:

• Flex for great outcomes - balance work and life with flexible working options.
• A variety of leave types including cultural leave, flexi leave, volunteer leave, purchased leave, and 18 weeks' paid parental leave for all new parents.
• A true sense of belonging - we're committed to inclusion and diversity, with a range of initiatives and employee networks.
• Access to a comprehensive wellbeing program supporting mental and physical health.
• Opportunities to volunteer with our community partners, plus dollar-matched fundraising for registered charities.
• A dedicated learning and development platform with resources to support your future.
• A one-off reimbursement payment to set up and optimise your home office.

About The Lottery Corporation

The Lottery Corporation Limited (ASX: TLC) is Australia's leading lottery company with licences and approvals to operate in each Australian state and territory, except Western Australia.

Best known for The Lott and Keno, we're proudly one of the highest-performing lottery businesses in the world.

For more than a century, we've been supporting Australian communities through lottery taxes, donations, and partnerships. We play our role in making a better future by delivering winning moments every day to our people, our customers, retailers, partners, and our community.

Studies have shown that people from under-represented backgrounds are less likely to apply for roles where they don't match the job description criteria exactly. If this role is of interest to you and you're ready to spark possibilities with The Lottery Corporation, but don't feel that your experience aligns 100%, we would still love to hear from you and encourage you to apply.
We're committed to providing a safe, respectful and supportive work environment where our people feel included and rewarded. This commitment extends to our recruitment process. We encourage candidates to let us know if we can make any accommodations, so the process more user friendly for them.
We acknowledge and pay respect to the traditional custodians of the lands on which our offices, retail outlets and venues operate. We acknowledge the inextricable link First Peoples of Australia have with the land past, present and future.