Marketing Strategist

• Title:

Marketing Strategist & Content Creator
- Employment Type:

Full Time
- Salary Bracket:

$78,000 - $85,000 per annum (+ 12% superannuation)

About Us

Culinary Wonderland is the brilliant creation of two world-renowned, multi-hatted chefs and a tech guru who had a vision to deliver decades of passion, experience and culinary excellence for anyone, anywhere. This digital wonderland features a wealth of recipes, restaurant recommendations and wine pairings and content from our continuously growing network of over 100+ culinary experts. Check it out here if you haven't already:

About the Role

We're seeking a
Marketing Strategist & Content Creator

to join the CW team. In this role you'll own the content and marketing strategy that brings Culinary Wonderland's digital world to life — from storytelling to campaign execution, cross-channel content, and audience growth.

You will:

• Lead the development and execution of marketing strategies that reflect CW's brand, mission, and digital ecosystem.
• Plan, design, and schedule content across social media, email newsletters, web stories, and campaigns with rich visual and narrative appeal.
• Manage and evolve the content calendar to maintain consistent, high-quality output aligned to platform goals.
• Capture and curate photo, video, and multimedia content (in studio or on location) that highlights chefs, recipes, experiences, and community.
• Collaborate with chefs, content creators, production, and editorial teams to promote new features, recipe drops, and events.
• Oversee website content updates, recipe uploads, SEO best practices and user experience content flows.
• Create and deploy marketing collateral for digital and print (e.g. in-platform banners, downloadable PDF guides, promo assets).
• Build partnerships with media, culinary brands, influencers, and creative networks to expand reach and platform authority.
• Coordinate media visits, influencer activations, and editorial partnerships ensuring alignment with CW's quality and brand values.
• Monitor and report on campaign performance, content engagement, and growth metrics; present insights and opportunities to leadership.
• Maintain brand consistency, quality standards, and editorial voice across all content.
• Keep abreast of digital trends, algorithm changes, content formats, and audience behaviour to keep CW at the cutting edge.
• Support future product initiatives: new platform features, membership growth, e-commerce partnerships, etc.

About You

• Highly creative, visually minded, and able to tell stories through content.
• Strategic and analytical — you're comfortable using data to guide creative decisions.
• Self-motivated, organised, and reliable — you can drive multiple projects at once without dropping the ball.
• Collaborative but independent — you engage with many teams but take full responsibility for your domain.
• Warm, inviting, and thoughtful in tone — you understand community and conversation, not just broadcasting.
• Passionate about food, chefs, storytelling, and digital culture.

Qualifications and Contemporary Knowledge

• Degree or diploma in Marketing, Communications, Social Media Marketing, or related field is advantageous
• 3+ years of experience in a creative marketing, content, or communications role (hospitality or lifestyle preferred).
• Strong skills in Canva, Adobe Creative Suite, photography/videography tools, Meta Business Suite, and Mailchimp.
• Basic website CMS editing experience (e.g., Squarespace or WordPress).
• Knowledge of SEO, Google Analytics, and digital campaign tracking (preferred).
• Commitment to inclusivity, privacy (Privacy Act 1988), and safety standards.
• Multi-skilling and adaptability are essential; willingness to learn and perform tasks across Culinary Wonderland operations is required.

About the Process

Apply now with your CV and a cover letter telling us a little about yourself, your content creation experience, and why you are the perfect fit to join Shannon and the Culinary Wonderland Team.