Performance and Growth Marketing Manager

Performance & Growth Marketing Manager

Who we are...

Founded in 2002,
ELMO Software
has established itself as a leading provider of innovative HR technology solutions, proudly serving over 2,000 mid-sized organizations and more than one million end users across Australia, New Zealand and UK. Our comprehensive suite of ISO-certified solutions covers the entire employee lifecycle, empowering HR professionals to effectively manage their workforce and contribute to strategic decision-making. At ELMO, our purpose is to unleash the impact of HR.

Designed with flexibility and scalability in mind,
ELMO
's one-stop HR Information System (HRIS) adapts to your unique needs and workflows, ensuring seamless integration into your existing processes. Leveraging powerful technology, automation, and data analytics,
ELMO
Software equips organizations with the tools they need to drive efficiency and enhance employee engagement.

Join us and be part of a dynamic team dedicated to transforming HR practices through cutting-edge technology

Life & Culture...

At
ELMO,
you'll join an extraordinary team dedicated to making a significant impact. We cultivate an authentic, collaborative, and vibrant work environment where creativity thrives. As an
ELMO
nian, you become part of an exceptional community that encourages personal and professional growth. Here, you'll be supported through challenges, inspired to push your boundaries, and celebrated for your contributions. Join us to not only advance your career but also to enjoy a fulfilling and enjoyable workplace experience

Some of our benefits include:

• Hybrid work set up - 3:2 split
• Paid Parental leave - 12 weeks primary, 6 weeks secondary
• Birthday leave, YOU day each year, as well as connecting people leave (up to 2 weeks working from anywhere)
• In-house Learning and Development initiatives
• ELMO Social and Diversity clubs
• Wellbeing initiatives
• Mental Health/EAP programs
• Flare Benefits (great discounts, novated leasing, salary sacrifice)

Job description

Reporting to the Director of Growth Marketing, the
Performance & Growth Marketing Manager
is responsible for the hands-on deployment, measurement, and optimisation of paid advertising activities. This role will lead the paid digital strategy across multiple channels, experiment with innovative approaches, and directly influence ELMO's growth in key markets.

Your core responsibilities will include:

• Channel Strategy & Execution:
  Develop and implement paid media strategies to meet brand awareness, lead generation, and revenue growth goals. You'll manage channel budgets, forecasting, and performance measurement , and own and optimise account structures across platforms such as LinkedIn, Google Ads, etc..
• Optimisation & Experimentation:
  Build and execute an experimentation roadmap to test and learn across channel mix, new platform adoption, and creative optimisation. You will continuously refine campaigns using data-driven insights to maximise ROI and efficiency.
• ABM & Sales Alignment:
  Execute paid digital Account-Based Marketing (ABM) initiatives through audience segmentation and targeted advertising. You'll surface behavioural signals and account insights to enable Sales to prioritise and progress high-value accounts , and collaborate with brand, comms, and sales teams to ensure alignment.
• Analytics & Reporting:
  Track and analyse campaign performance using platform tools and analytics (including GA4). You'll also provide actionable insights and recommendations to improve performance across campaigns, audiences, and channels.

Skills and Experience

• 3-5 years of experience in
  B2B demand generation marketing.
• Demonstrated experience driving ROI and revenue outcomes across paid media platforms and ABM activities.
• Strong knowledge of digital ad technologies, including DSPs, ad servers, pixel tracking, ad ops, and attribution.
• Experienced in bid automation, audience segmentation, and performance optimisation strategies.
• Experience with
  GA4
  and other performance tracking tools. Google Analytics knowledge is essential.
• A problem-solver with a positive attitude, who can thrive in a fast-paced environment and communicate effectively with stakeholders.
• Strong attention to detail with a data-driven mindset and the ability to translate data into actionable insights.
• B2B SaaS experience selling into the mid-market and/or ABM experience is favourable.

Our values:

• Reimagine What's Possible
• We believe innovation is human at its core. By staying open, fearless, and adaptive, we continuously push boundaries while keeping people at the heart of everything we do.
• Obsess over Customers
• Everything we do is designed to positively impact our customers.
• Help Others Thrive
• Be they colleagues, communities, or customers, we champion ways to help others thrive.
• Be Fearlessly Optimistic
• We bring unwavering positivity to any challenge, as we know it will drive meaningful change.

Apply now
and be part of the team shaping the future of work at
ELMO

ELMO Software Pty Ltd is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. We are also committed to advancing reconciliation at ELMO through our Reflect Reconciliation Action Plan (RAP).

At ELMO, we are passionate about empowering HR with responsible, secure, and safe AI, aiming to be among the first in Australia and New Zealand to achieve ISO 42001:2023 certification. Handling sensitive employee data necessitates strict adherence to our ISO 27001:2022 Certified security policies, making data privacy and security paramount in every role.