Business Development Representative(SDR)

2 weeks ago

Sydney, New South Wales, Australia Factor Full time $100,000 per year

About Us

Factor is an exclusive membership organisation dedicated to empowering and enabling enterprise leaders. We provide executives with unparalleled access to cutting-edge research, networking opportunities, and innovative platforms for personal and professional growth. Our offerings include curated platforms for peer connections, research and advisory services, engaging events, an inspirational content platform, and empowering frameworks for success.

Role Overview

We are seeking a highly motivated and results-driven 
Sales Development Representative (
SDR
)
 with a primary focus on 
cold calling
 to drive lead generation and secure partnerships for events. This role requires exceptional communication skills, relentless energy, and a results-oriented mindset to achieve daily outreach targets and monthly revenue goals.

Key Responsibilities

Cold Calling & Outreach:

  • Primary responsibility is making minimum 80 outbound calls daily
  • Booking a minimum of 5 meetings per day.
  • Use email and LinkedIn outreach as supplementary tools to connect with prospects and schedule meetings.
  • Confidently pitch Factor's value proposition over the phone to senior decision-makers.

Lead Generation:

  • Research and identify prospective clients through various tools and platforms.
  • Qualify leads effectively to ensure they align with partnership and event objectives.
  • Update and maintain accurate lead and contact information in the CRM system.

Pipeline Management:

  • Drive a monthly revenue target of 
    AUD 100,000
     by converting leads into opportunities.
  • Build and manage a robust sales pipeline to ensure consistent deal flow.
  • Schedule introductory calls, product demos, and partnership discussions.

Event Partnerships:

  • Collaborate with the events team to support the acquisition of sponsors, exhibitors, and strategic partners.
  • Assist in tailoring partnership packages to meet client needs and ensure deliverables are met.

Sales Support:

  • Create compelling proposals and follow-up materials to close deals.
  • Work closely with the sales and events teams to ensure smooth handoffs and consistent communication.

Key Skills & Qualifications

  • Proven experience in 
    sales development or cold calling
     roles, with a demonstrated ability to meet outreach targets.
  • Excellent verbal communication skills with a confident and professional phone presence.
  • Strong organisational and time management skills.
  • Familiarity with CRM tools (e.g., Salesforce, HubSpot) and a proactive approach to lead tracking.
  • Results-oriented with a strong drive to exceed quotas and revenue goals.
  • Ability to work independently and thrive in a fast-paced environment.
  • Knowledge of the event or marketing industry is a plus but not essential.

What We Offer

  • Monthly mental health days off to support well-being.
  • The opportunity to work on high-profile events and build industry connections.
  • A fast-paced, collaborative environment with clear growth pathways.
  • Competitive salary and commission structure rewarding high performance.

Who You Are

You are a tenacious individual with a passion for 
cold calling
 and building relationships. You excel in high-energy environments and are driven to achieve results. If you thrive on making connections and closing deals, this role is the perfect opportunity to grow your career while contributing to the success of Factor's events.

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