Director of Sales

Director of Sales & Events - Hospitality Division
Village Roadshow Theme Parks

Create unforgettable moments. Lead iconic events. Shape the future of Australia's most exciting entertainment destinations.

Village Roadshow Theme Parks is home to some of Australia's most loved experiences – Sea World, Movie World, Paradise Country, Wet'n'Wild, Australian Outback Spectacular and Sea World Resort. We're looking for a dynamic, strategic and inspiring Director of Sales & Events who will drive our hospitality portfolio to new heights.

In this high-impact leadership role, you'll spearhead the strategic direction, sales growth, and seamless delivery of our conferences and events business across multiple award-winning venues. With a portfolio generating $15M in annual event revenue – and supporting $65M in accommodation revenue, you'll play a pivotal role in positioning Village Roadshow Theme Parks as the premier destination for unique, world-class events in Australia.

You'll lead a passionate Sales & Events team, shape memorable guest experiences, and nurture key relationships across the tourism and MICE sectors – all while driving innovation and delivering exceptional Safety, Service and Fun.

What You'll Be Doing
Primary

• Lead strategic planning, team management, sales growth, and pre-event planning/management for conferences and events at Sea World Resort, Sea World, Movie World, Paradise Country, Wet'n'Wild, and Australian Outback Spectacular.
• Achieve revenue targets, enhance guest experiences, and position Village Roadshow Theme Parks as a premier destination for unique and memorable events.
• Represent the Hospitality division and build relationships with internal and external stakeholders, including tourism bodies.

Secondary

• Support sales strategies and proactive sales activities to achieve budgeted revenues for the Accommodation Division (Sea World Resort: 403 rooms; Paradise Country Nature Stay: 40 rooms).
• Collaborate with the Revenue leader on rate strategies and mix management to optimize RevPAR yield and year-over-year growth.

Key Accountabilities

• Departmental Management
• Develop and implement strategy for ~$15M annual conferences/events business.
• Build strong client, partner, and vendor relationships.
• Create and execute sales plans to meet/exceed revenue targets.
• Manage sales activity calendar and deployment for sales teams.
• Oversee event planning and coordinate with internal departments for seamless delivery.
• Identify and implement innovative event solutions.
• Manage high-profile and signature events for brand awareness.
• Represent company at industry events to foster partnerships.
• Support budget development and tactical sales strategies for ~$65M annual accommodation revenue.

Financial Management

• Develop and manage departmental budgets, ensuring cost control and alignment with financial goals.
• Support sales budget process and revenue achievement.

People Management

• Lead, mentor, and develop event sales/planning teams for high performance.
• Set KPIs, conduct performance reviews, and ensure exceptional client service.
• Foster communication between sales and event operations teams.

Health & Safety

• Ensure compliance with VRTP OHS policies and procedures.
• Review health and safety reports; manage contractor compliance.
• Provide OHS training and evaluate direct reports' safety performance.
• Report hazards/incidents and use safety equipment correctly.
• Cooperate to maintain a safe workplace.

What You Bring

• Degree in Hospitality, Events, Business, Marketing, or similar.
• Proven leadership within a high-volume, multi-venue, hospitality or entertainment environment.
• Demonstrated success in driving sales growth, achieving budgets, and leading event operations.
• Strong relationships within the tourism and MICE markets.
• A strategic mindset with excellent planning, analysis, communication, and negotiation skills.
• Ability to thrive under pressure, multi-task, and deliver at a high standard.
• A dynamic, professional presence and a passion for delivering memorable experiences.

Why Join Us?
At Village Roadshow, you'll play a key role in shaping unforgettable experiences for millions of guests every year. You'll work with passionate industry leaders, iconic brands, and a portfolio unlike any other. Here, your ideas matter, your leadership shapes the future, and your impact is felt across Australia's largest theme park and entertainment group.

• Unlimited Free Access to our incredible theme parks
• Complimentary Passes for friends and family to join in on the fun.
• Food & Retail Discounts on everything from dining to exclusive animal encounters.
• Village Employee Benefits App featuring discounts at over 65 top retailers.
• Exclusive Team Events and recognition awards that celebrate you.
• Reward Incentives with amazing prizes up for grabs.
• On-Site Wellbeing Team and 24/7 EAP support for a healthy work-life balance.
• Professional Development Opportunities with training designed to grow your skills and career