National Key Account Executive

2 weeks ago

Sydney, New South Wales, Australia Red Bull Full time $80,000 - $120,000 per year

WIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT

  • Execute global agreements within the Lodging segment and deliver best in class execution
  • Win and contract new key account groups from "No Energy" or competitors using the Hunting List System
  • Drive Key-3 listing growth in new and existing accounts
  • Ensure key accounts meet volume targets and resign all existing key account groups

IN-ACCOUNT BRAND EXECUTION

  • Execute segment-specific POS to drive awareness and boost beverage sales, activating Red Bull POS in lodging, travel, and bar-pub segments
  • Secure agreements to place Red Bull coolers and digital posters with engaging content, ensuring listing and execution on digital ordering platforms
  • Place segment specific POS with occasions messaging including Red Bull and customer owned POS materials
  • Drive engagement with venue staff through training, competitions, and staff consumption programs

IN-ACCOUNT BRAND ACTIVATION

  • Secure support for Red Bull consumer promotions and marketing initiatives
  • Develop and implement bespoke brand activation tailored to the customer's tone of voice where applicable
  • Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation

CUSTOMER MANAGEMENT

  • Efficiently manage joint marketing funds and variable rebates to agreed levels
  • Conduct trading terms negotiations as needed to enhance profitability and business development
  • Prepare and deliver rolling 6–12-month joint business plans (JBP's) to all customers
  • Obtain and manage monthly sales data from customers and distributor partners as needed

INTERNAL COLLABORATION

  • Conduct internal investment pitches for new business opportunities
  • Collaborate with the On Premise Marketing Partner to enhance brand activation outcomes
  • Lead internal customer performance reviews with the Finance Partner.
  • Keep the Hunting List and Key Account Tracker regularly updated

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