National Key Account Executive, QSR

Overview

Join to apply for the National Key Account Executive, QSR role at Red Bull

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Key Account Executive (NKAE) role is primarily responsible for winning new business and expanding Red Bull's distribution within the Limited/Quick Service Restaurant (QSR) channel using the Hunting List System. An equal key focus of the role will be to implement segment-specific POS execution and vertical listing outcomes in new and existing accounts to win new consumers and drive subsequent incremental volume to a profitability target. The NKAE will focus on winning new medium-sized key account groups within the QSR channel and work closely with the regions to provide a new level of customer engagement. Ultimately, the NKAE outputs will enable Red Bull to grow our distribution and relevance within QSR channel and drive our long-term growth.

All the responsibilities we\'ll trust you with:

Responsibilities

• WIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT
• Win and contract new Key Account Groups from "No Energy" or competition as per target using the Hunting List System
• Drive horizontal and vertical distribution in new and existing accounts
• Ensure volume targets are met by Key Account Groups
• Re-sign all existing Key Account Groups
• Deliver profitability targets by Key Account Group as per agreed investment proposals
• IN-ACCOUNT BRAND EXECUTION
• Execute segment specific POS to drive awareness and incremental beverage sales
• Activate Red Bull sales drivers in the QSR channel
• Gain agreement to place Red Bull Coolers and POS with engaging content in accounts
• Own ordering at the table where applicable and ensure suitable product offer is available by account
• Ensure listing and execution on Digital Ordering Platforms that service the accounts
• Deploy permanent and temporary Consumption Activation
• Place segment-specific POS with occasions messaging, including Red Bull and customer-owned POS materials
• Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs
• IN-ACCOUNT BRAND ACTIVATION
• Gain support to adopt Red Bull 'Owned' consumer promotions and marketing initiatives
• Develop and deploy 'Customer Tone of Voice' bespoke brand activation where applicable
• Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation
• CUSTOMER MANAGEMENT
• Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner
• Trading Terms negotiations as required, improving profitability and business development outcomes
• Rolling 6-12 month joint-business-plans (JBP's) prepared and delivered to all customers
• Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing
• Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary
• Engage customers through our Industry Marketing Program
• INTERNAL COLLABORATION
• New Business internal investment pitches
• Work closely with On Premise Marketing Partner to drive brand activation outcomes
• Drive internal customer performance reviews with Finance Partner
• Maintain Hunting List and Key Account Tracker

Your areas of knowledge and expertise that matter most for this role:

Your areas of knowledge and expertise that matter most for this role:

• University Degree Preferred
• Minimum 2-years FMCG account manager experience
• Intermediate capability with MS Excel, PowerPoint, and Teams
• Strong presenter and active listener
• Able to diagnose win-win opportunities and influence customers to adopt
• Knows premium brand execution and activation
• Strong negotiation skills at a senior level and commercial acumen
• Action-oriented; follows through and drives outcomes to completion

Legal and privacy

You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.

You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).

All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Industries: Food and Beverage Services

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