Digital & Social Content Officer

About the Parenting Research Centre

A winner of a 'Best Workplace Award' in 2021, 2023 & 2025, The Parenting Research Centre (PRC) is an independent non-profit organisation that works with government and community agencies to provide evidence-based solutions to support families in their parenting and improve outcomes for children.

Raising Children Network

Raising Children Network (RCN) is one of our flagship programs and is a collaboration between the PRC and Murdoch Children's Research Institute. Since 2005 RCN has been funded by the Australian Government to develop the website and a range of related digital products offering comprehensive and evidence-based parenting information. These highly regarded resources offer Australian parents and carers trusted, reliable, free information on everyday parenting issues from pregnancy right through to teens.

About the Opportunity

Reporting to the Digital & Social Content Manager, this role will be responsible for repurposing evidence-based parenting content for our social media platforms, managing community engagement and supporting digital campaigns that reach millions of Australians.

This role is 4 days a week (.8 FTE), although these hours could be worked across 5 shorter days and is a maximum term contract to 30 June 2026 (with a view for extension based on program funding).

Specifically some of your key responsibilities will include:

• Repurpose evidence-based content into a wide range of social media assets, including infographics, video shorts and carousel posts

• Monitor social media channels, conduct proactive and reactive community management, respond to comments and queries and foster a positive online community

• Assist in the development and execution of social media content using planning tools and the Hootsuite scheduling tool

• Assist in the creation, execution and optimisation of paid ad campaigns across all platforms

• Track key performance metrics for organic and paid activity and assist in the preparation of monthly performance reports

About You

The successful applicant will have a bachelor's degree in marketing, communications, media or a related field and bring a strong understanding of key social media platforms including Facebook, Instagram, LinkedIn and YouTube. You'll be comfortable using scheduling tools such as Hootsuite and have hands on experience in video production and editing tailored for social media audiences.

Importantly, you will have the ability to repurpose evidence-based content into engaging social media formats as well as experience in managing and optimising paid social media campaigns. An understanding of analytics and campaign reporting is essential and experience with GA4 will be highly regarded.

You will have exceptional written and verbal communication skills and will thrive in a collaborative environment. Additionally, you will demonstrate excellent time management and be able to juggle competing priorities effectively.

About the Benefits

In recognition of your hard work and contribution, you will enjoy a range of benefits including:

• A supportive, flexible and autonomous working environment;

• 5 weeks leave each year with the option to purchase additional leave;

• Support to develop your skills and practice; and

• Opportunity to be part of exciting projects and make a difference in the lives of parents and children.

Best of all, you will gain tremendous satisfaction in this rewarding role where you will have the opportunity to help parents and carers support their children's healthy development.

Apply Now with your resume and cover letter addressing the key selection criteria as well as links to relevant work examples noting your specific involvement (for example videos, social posts etc).

We value diversity and inclusion

The Parenting Research Centre is committed to creating a safe and inclusive workplace. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people from culturally and linguistically diverse backgrounds, people with disability, and people of all gender identities and sexual orientations. If you require adjustments to the recruitment process, please let us know—we're here to support you.

Applications close Friday 12th September 2025