CRM Specialist

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 850+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy
Are you a data-driven marketer with a passion for customer experience and iconic brands? Join the Accent Brands team — home to iconic brands like VANS, HOKA, Timberland, UGG, Merrell, Saucony, and more.
We’re on the lookout for a CRM Specialist to own and execute high-impact lifecycle campaigns across multiple brands. In this hands-on role, you’ll craft customer journeys, build omni-channel campaigns, and turn insights into action — all while helping shape a world-class retail experience.
**You’ll Bring to the Role**:

- Data-Driven Decision Making

You don’t just look at numbers — you translate them. You can turn performance data, segmentation insights, and customer behaviours into actionable strategies that drive engagement and revenue. You know what metrics matter and how to optimise based on them.
- CRM & Lifecycle Marketing Expertise

You understand the full customer journey and know how to build automated, omni-channel campaigns that connect the right message with the right person at the right time. Whether it’s onboarding, post-purchase, or re-engagement, you craft experiences that convert.
⏱ Strong Organisation & Time Management
Juggling multiple brands, campaigns, and deadlines? No problem. You thrive in fast-paced environments, can prioritise effectively, and always deliver on time without compromising quality. You’re structured in your workflow and love a good checklist.
- Technical Fluency with Marketing Platforms

You're comfortable using platforms like Emarsys, Salesforce, Klaviyo, Insider, or similar tools to build, automate, and optimise campaigns. You also know how to brief creative teams, segment audiences, and test content variations with ease.
- Excellent Communication & Stakeholder Management

From briefing brand managers to presenting campaign results, you communicate clearly, professionally, and confidently. You build great relationships, listen well, and can balance multiple stakeholder needs while keeping the customer front and centre.
- Project Management Mindset

You think end-to-end — from campaign ideation and briefing, through build, QA, launch, and reporting. You manage timelines, risks, and dependencies proactively and take ownership of your work from start to finish.
- Customer-Centric Thinking

You champion the customer in every decision. You understand the value of a positive experience and are constantly looking for ways to enhance it — whether through journey improvements, personalised content, or feedback loops.
- Test-and-Learn Mentality

You’re curious, analytical, and always looking to improve. You embed testing into campaigns, learn from what works (and what doesn’t), and bring new ideas forward that help move the dial.
- Team Player with Brand Passion

You align with the values and energy of Accent Group — collaborative, agile, creative, and brand-obsessed. You bring the best out of others and are excited to work across diverse teams to bring great campaigns to life.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.