Senior Manager, Business Insights, Gaming

Company Description

Endeavour Group is Australia's largest retail drinks network under the Dan Murphy's and BWS brands. We also run the country's largest portfolio of licensed hotels.

The Senior Manager, Business Insights - Gaming is a critical leadership role responsible for developing and delivering customer centric insights that drive strategic and commercial decision-making across ALH's Gaming, Wagering, and Keno business. This role ensures that customer, venue, and market data is harnessed effectively to improve performance, enhance guest experience, support compliance, and enable ALH to lead the industry in data-driven decision-making.

Job Description

About The Role:

• Bring your passion and feel the energy
• Hybrid ways of working
• Corporate benefits

Responsibilities:

⦁ Develop and execute ALH's data and insights strategy for Gaming, Wagering, and Keno.

⦁ Lead customer analytics, segmentation, and behavioural modelling to uncover actionable insights.

⦁ Provide deep market and competitor analysis to support venue performance optimisation.

⦁ Partner with venue leaders to deliver insights that enhance customer engagement and loyalty.

⦁ Build and maintain best-in-class dashboards and reporting tools for executive and venue-level stakeholders.

⦁ Translate complex data into clear, practical recommendations for commercial and operational leaders.

⦁ Oversee governance and compliance of customer data usage, ensuring ethical and responsible practices.

⦁ Develop and mentor a high-performing insights and analytics team.

⦁ Foster a culture of innovation in data-driven decision-making across the business.

Qualifications

Essential:

⦁ Degree in Data Science, Analytics, Statistics, Marketing, Business, or related discipline.

⦁ 10+ years of experience in analytics, insights, or data leadership roles.

⦁ Advanced capability in BI tools (e.g., Power BI, Tableau, Qlik) and data platforms.

⦁ Strong SQL, data modelling, and data governance knowledge.

Desirable:

⦁ Postgraduate qualifications (MBA, Masters in Analytics).

⦁ Experience in gaming, wagering, or hospitality industries.

⦁ Familiarity with regulatory frameworks in wagering and gaming.

⦁ Experience within multi-jurisdiction / multiple location environments.

Additional Information

What's in it for you?

The benefits are good too

• We offer flexible working in every sense
• An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
• Monthly meeting-free days
• Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
• Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup