Founding Marketer

Airtree is advertising this role on behalf of Twine, a company in our portfolio. Your application will be reviewed directly by the Twine team.

At Twine, we're building a team of purpose-built AI agents that transforms raw, unstructured business data into intelligent, actionable outputs. We enable B2B software companies to become more commercial and customer-centric by delivering ready-to-act insights to the right people at the moment of opportunity.

We're a small but mighty team of less than 10 people, backed by Airtree Ventures and industry experts. This is your chance to join a funded early-stage company where your work will directly shape how thousands of businesses understand and act on their customer signals.

We're looking for our first marketing hire to architect how Twine defines and dominates the AI agent-driven customer intelligence category, from first brand impression to qualified pipeline.

This isn't your typical marketing role. You'll be creating the playbook for how an entirely new category gets built, while simultaneously executing campaigns that turn early market curiosity into revenue. You're both the strategist defining how we educate a market that doesn't yet know it needs us, and the operator ensuring every campaign, every piece of content, and every channel contributes to pipeline.

You'll shape how thousands of B2B software companies think about customer intelligence while building Twine's brand from its infancy to market leader. In a space where most competitors are still talking in features and integrations, you'll craft the narrative that reframes the entire conversation around outcomes and intelligence.

• Define the category positioning. Create the definitive narrative for AI agent-driven customer intelligence that the entire market will follow.
• Build demand for what doesn't exist yet. Educate sophisticated B2B buyers on why scattered customer signals are costing them millions in missed opportunities.
• Craft campaigns that sell the future. Develop content and messaging that transforms "we don't know we need this" into "we can't survive without this".
• Orchestrate world-class execution. Collaborate with our Design Lead and contractors to produce campaigns that set the standard for B2B marketing.
• Establish thought leadership. Position our company as the definitive voice on customer intelligence transformation.
• Build marketing systems that scale. Create repeatable playbooks that turn Twine's growth from linear to exponential.

Requirements

• Strong experience in brand marketing, growth marketing, or demand generation (ideally B2B SaaS).
• Proven ability to build brand awareness and drive lead generation in new or emerging categories.
• Strategic thinking with execution skills. You can define the plan and make sure it ships by mobilizing the right people.
• Content strategy expertise. You know what content types build trust and how to distribute them effectively.
• Pragmatic mindset. You know when to focus on craft and when to just get shit done.
• Generalist thinking with deep marketing expertise. You love wearing multiple hats while bringing serious skill to your craft.
• Comfortable with rapid learning and experimentation. No specialists here, we expect everyone to push their boundaries.
• Passion for using AI to solve real problems and automate recurring work.

Bonus Points

• Experience running multi-channel campaigns (content, social, PR, partnerships, paid)
• Track record of using content to drive pipeline, not just clicks or impressions
• Has built or redefined brand awareness in a new or emerging category
• Experience at early-stage companies where you've had to figure things out from scratch
• Hands-on enough to write/plan campaigns, but experienced in directing contractors and agencies

Small teams do amazing things. We believe in small groups of exceptional people solving problems that matter more efficiently than anyone before. No bloated teams, no middle management, just brilliant minds doing their best work.

Pragmatic by design. We balance craft and speed with surgical precision. We know when to polish until it's perfect and when to ship and iterate. Our roadmaps are post-it notes, not Gantt charts.

Always adapting. We invest heavily in our team's ability to experiment and level up constantly. If you love learning and pushing your boundaries into uncharted territory, you'll thrive here.

Do the work. Roll up your sleeves every day. No recurring meetings for the sake of meetings, no status updates that could be Slack messages. We're here to build something that matters.

AI-enabled everything. We use AI to give ourselves superpowers and expect everyone to automate what can be automated. If you're doing something manually more than twice, you should probably automate it.

Actually customer obsessed. We talk to customers daily and obsess over their problems with an intensity that borders on unhealthy. We understand how they work, what they need to succeed, and partner with them beyond just our product.

Benefits

• Strong equity package. All early team members receive meaningful ownership in Twine's success.
• Competitive salary for our stage and the Sydney market.
• In-person collaboration. Work alongside a brilliant team in Sydney.
• High impact, high autonomy. Your work directly shapes the product and company.
• Learning budget. We invest in your growth and expect you to push your boundaries.
• Latest tools and equipment. Whatever you need to do your best work.

Ready to define how an entire industry thinks about customer and revenue intelligence?

Reach out and tell us about the most impactful brand or growth campaign you've built. We want to hear about something that didn't just move metrics — it changed how people thought about the problem you were solving.

Note: We're an equal opportunity employer committed to building a diverse team. We encourage applications from people of all backgrounds and experiences.