Social Media Content Specialist

About Us:

Montessori Academy is Australia's leading provider of Montessori early childhood education, with over 60 campuses across NSW, ACT, and VIC. Our mission is to deliver high-quality early learning experiences through the Montessori method, fostering a lifelong love of learning in young children and preparing them for both school and life.

As a child-safe organisation, we offer excellent career development opportunities, comprehensive training programs, and a supportive, collaborative team environment. In this role, you'll be at the heart of our marketing strategy, capturing moments of Montessori magic and sharing them with families and educators across Australia.

Learn more:

About the Role:

Join a passionate and fast-paced Marketing & Communications team where no two days are the same. As our Social Media Content Specialist, you'll bring the Montessori Academy story to life — showcasing the work of our educators, celebrating children's learning journeys, and helping families understand the value of Montessori education.

You might start your week filming a Montessori Work Cycle and interviewing educators, before moving into content planning and campaign development with the team. Throughout the week, you'll edit reels, schedule posts, manage the social media content calendar, and coordinate content capture days and centre shoots. Around once a month, you'll also support Grand Openings, family events, or parenting expos, engaging directly with families and children at our newest centres.

If you're passionate about storytelling, thrive in a dynamic creative environment, appreciate the work of educators and children, and understand what matters to families- all while staying ahead of social media trends- we'd love to hear from you.

What You'll Be Doing:

• Content Strategy
  : Create and adapt content strategies that work seamlessly across platforms, driving both organic reach and paid campaign success.
• Community Engagement & Growth
  : Champion our online community by actively engaging with families, educators, and creators.
• Content Ideation & Scripting
  : Develop fresh, creative ideas for campaigns and social content. Write strong scripts for videos, interviews, and campaigns. Apply creative editing techniques to produce engaging, high-quality content tailored to each platform.
• Content Creation & Storytelling
  : Visit Montessori Academy centres in NSW, VIC, and ACT to capture, edit, and share moments of Montessori magic through video, photography, and written content across Facebook, Instagram, TikTok, LinkedIn, YouTube, and Red Note.
• Event Coordination
  : Assist with coordinating and providing hands-on support for marketing events such as expos, centre grand openings, family fun days, conferences, and team events across NSW, VIC, and ACT (approximately once per month).
• Marketing Strategy Coordination
  : Collaborate with the Marketing Team to develop, implement, and manage 360-degree campaigns for more than 60 childcare services.
• Photoshoot & Video Coordination
  : Liaise with photographers, videographers, and centre teams to deliver high-quality visual content.
• Performance Monitoring & Reporting
  : Track, measure, and report on the performance of social media content and campaigns.
• Competitor & Industry Research
  : Stay up to date with industry trends, competitor activity, and digital innovations.

About You:

• A creative team player with a can-do attitude, positive energy, and a genuine passion for early childhood education.
• A natural storyteller who enjoys working with children, educators, and families.
• Skilled in CapCut, Canva, Adobe Creative Suite, video and audio editing software, and social media tools (Agorapulse preferred). Bonus if you've used Survey Sparrow, WordPress, or CRMs.
• Strong copywriting skills and a sharp visual eye, with attention to detail and platform-specific best practice.
• Flexible to work weekdays and weekends (approx. 1–2 Saturdays per month, with RDOs/penalty rates).
• Driver's licence and car required (mileage reimbursed for work travel).
• 2–3 years' experience in marketing/content creation, ideally with proven social growth and campaign results.
• Bachelor's degree in Marketing (or similar) preferred.
• Must hold (or be willing to obtain) a Working With Children Check (WWCC).

Why Join Us?

• Work in a high-performance, fast-paced team where you'll be constantly learning, meeting new people, and broadening your skills.
• Join Australia's largest Montessori childcare provider, making a real impact in early education.
• Competitive salary and opportunities for career growth.
• Access to health and wellness programs.
• Free on-site parking.
• 17.5% annual leave loading.
• Supportive management and a collaborative team culture.
• Ongoing learning and development opportunities.
• Make a difference by helping families find the right early learning solutions for their children.
• Heavily subsidised childcare at your preferred Montessori Academy service.

How to Apply:

If you're a creative, detail-oriented, and highly organised Marketing & Content Creator, we'd love to hear from you

Please submit your resume and cover letter, including:

• Your experience in content creation, social media, and marketing.
• Examples of past campaigns or content you've delivered.
• Why you're passionate about working with children, families, and educators.

Join our marketing team and help us share the Montessori Academy story with families across Australia

Please submit your resume online by following the prompts or emailing it directly to