Senior Manager, Digital GTM

Cochlear's mission is to help people hear and be heard. As the global leader in implantable hearing solutions, Cochlear is dedicated to helping people with moderate to profound hearing loss experience a world full of sound. We aim to transform the way people understand and treat hearing loss and innovate to connect people with future technologies. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people's lives. Learn and grow with us as we tackle the most complex challenges in helping more people to experience a lifetime of hearing.

The Opportunity

This role serves as the strategic orchestrator of go-to-market (GTM) planning within the Digital Marketing team, ensuring seamless alignment across regions, channels, and broader functions. It plays a pivotal role in driving operational excellence, digital innovation, and future-state strategy across Cochlear's digital marketing ecosystem.

As the digital coordination champion, you will partner closely with the Digital Marketing Experience and Digital Production teams to deliver integrated, high-impact programs that elevate customer experience and business performance. You will also oversee digital team operations ensuring effective planning, execution, and continuous improvement of workflows such as ceremonies, business unit reviews (BURs), and showcases.

About You

You are a strategic and forward-thinking digital marketing leader who thrives in complex, global environments. You excel at connecting digital strategy to execution, influencing cross-functional teams, and driving innovation that enhances speed-to-market and performance. You're a strong collaborator who can balance structure with agility and inspire alignment across teams.

Key accountabilities include:

• Leading GTM strategy and planning for global product launches and campaigns.
• Driving operational excellence and alignment across digital team processes and priorities.
• Supporting the Director, Digital Marketing in shaping and executing the global digital strategy and roadmap.
• Translating business goals into actionable digital strategies and leading business case development for enterprise planning.
• Piloting innovative approaches to digital marketing and championing the adoption of future-state strategies.

Required Skills

• 7+ years' experience in digital marketing strategy.
• Strong understanding of multi-disciplinary digital teams (SEO, social, events, web, CRM).
• Proven experience leading large-scale transformation projects.
• Exceptional stakeholder management and collaboration skills with senior executives and global teams.
• Strong analytical and commercial acumen, with the ability to connect strategy to measurable business outcomes.
• Experience managing digital team operations, planning, and governance.
• Proven ability to define metrics and implement performance measurement frameworks.
• Demonstrated experience in integrated marketing campaigns and omni-channel execution.
• Future-focused mindset with a track record of driving innovation and cross-functional alignment.

Desired Skills

• Experience in healthcare, medical devices, or other regulated industries.
• Familiarity with AI readiness and digital innovation practices.
• Strong knowledge of demand generation, content marketing, and omni-channel integration.
• Experience balancing global consistency with regional/local execution.
• Expertise in customer experience design and journey mapping.
• Skilled in data-driven decision-making and advanced analytics to optimise marketing performance.
• Ability to navigate complexity and influence across matrixed organisations.

If you feel that you have the skills and experience to be successful in this role and take on new challenges to build your career with Cochlear, please start your application by clicking the apply button below.

#CochlearCareers

How we recognise your contribution

At Cochlear we value and welcome the unique contributions, perspectives, experiences, and backgrounds of our employees and aim to build a culture that celebrates and leverages these differences, creating a sense of belonging and enabling our people to realise their full potential. Through our internal programs and employee benefits, we aim to create an environment where our people will feel value and supported. Whether your focus is on continuous learning, professional development or simply finding an environment which enables you to thrive whilst balancing family or personal life commitments, then we have several programs in place to support you.

For more information about Life at Cochlear, visit