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Digital Marketing Specialist

2 weeks ago


Geelong, Victoria, Australia At The Heads Full time $60,000 - $80,000 per year

Job Title: Digital Marketing Specialist (6-8 day fortnight)

Location: Flexible / Remote with travel required to central Victoria and the Bellarine Peninsula.

About Us:

Love wine and hospitality? This job is for you We own and operate a spectacular winery and two water view coastal restaurants and are looking for an all-round marketing superstar to increase brand awareness and sales.

The Role:

As our Digital Marketing Specialist, you will develop and implement digital strategies across our diverse portfolio. You will manage all aspects of digital marketing campaigns, drive brand awareness, increase customer engagement, and contribute to the overall revenue growth of our businesses.

Key Responsibilities:

  • Develop, execute, and monitor digital marketing campaigns across various platforms (social media, email, Google Ads, SEO, content marketing, etc.).

  • Create and curate engaging content tailored to each brand, with an emphasis on storytelling and brand consistency.

  • Analyse and report on the performance of campaigns, adjusting strategies as needed to optimise performance.

  • Assist venue teams in managing social media channels and engage with followers to build a community around each brand.

  • Collaborate with creative teams to develop visually appealing content for all channels.

  • Work closely with cross-functional teams to understand business goals and create targeted marketing strategies.

  • Stay updated on industry trends and competitor activity to ensure campaigns are innovative and effective.

Key Requirements:

  • Proven experience in digital marketing, ideally in the wine and/or hospitality sectors.

  • Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.), Google Analytics, SEO, and paid advertising.

  • Excellent written and verbal communication skills.

  • Creative mindset with an ability to craft compelling content that resonates with audiences.

  • Analytical skills to assess campaign performance and adjust strategies accordingly.

  • Ability to work independently and manage multiple projects simultaneously.

Why Join Us?

  • Work with a diverse and dynamic team across three picturesque locations.

  • Flexibility to work remotely or in a hybrid setup.

  • Opportunities for career growth and development through broader interests and networks.

If you're ready to take on an exciting role where you can make a real impact, we want to hear from you

To Apply:

Send your resume, along with a cover letter detailing your experience and why you'd be a great fit for this role, to [email address].

We look forward to hearing from you