Global Head of Brand

14 hours ago


Sydney, New South Wales, Australia Employment Hero Full time

Our mission and where you fit in
At Employment Hero, we're an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 400,000 businesses globally, with 2.9 million+ users on the platform. We have no plans to slow down. There's never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let's see if we could be a match

The EH Way
At Employment Hero, we're proud of our unique DNA, which we call The EH Way.

  1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
  2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
  3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it's a fundamental part of how we operate, innovate, and scale
  4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
  5. We Live by Our Values - we role model our values 100% of the time
  6. We Expect High Performance - we set a high standard and we're not satisfied with being average

This role
As the Global Head of Brand, you will reimagine the Employment Hero brand to create a world-class, immediately recognisable and globally successful brand. You'll be at the helm of our brand-building efforts, responsible for crafting and executing a comprehensive global strategy. Your mission is to significantly elevate our brand identity, create a compelling narrative, attract new customers and foster brand loyalty among our target audiences. You will collaborate closely with cross-functional teams to shape our brand story and ensure it aligns with our core values and business objectives.

We're looking for a seasoned branding expert who can bring innovation, originality and big ideas to the table. Our ambitions are big, and we're competing in brand-led and fiercely competitive markets. We need a leader who's conquered these territories before and can elevate our brand to rival our competitors.

This will include

  • Reporting into the Global GM of Marketing, this strategically important role will lead a fast growing, cross-functional team of over 35 brand, design and social media professionals including our internal agency the Hero Collective
  • As part of the Marketing Leadership Team, you will make our brand famous and loved globally by focussing on our mission to make employment easier and more valuable for everyone on earth
  • Enhance our understanding of target audiences, build a plan and execute with precision using our world-class internal team and external partners
  • Continuously assess and report on the effectiveness and ROI of our brand activity
  • Collaborate with other teams within the business, including Product, Sales, Commercial Operations and CX

Who you are
To thrive at Employment Hero, you'll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you'll also bring

  • The ideal candidate will possess proven client, agency-side and/or startup/scaleup experience (minimum 10 years total, including 7+ years leading a team) in a fast-paced marketing environment.
  • They will be customer-obsessed, detail-oriented and has a strong drive for excellence
  • Hands on experience leading high performance brand teams including, brand strategy and execution
  • A proven track record of creating distinctive brands that cut through and move the market
  • An understanding of digital marketing channels (such as SEM, SEO, Display, Social Media, Affiliate and Email) as well as traditional audio, video and out of home channels
  • Proficiency with marketing analytics and automation technology such as Google 360 Suite, Braze, Salesforce and/or Marketo
  • Excellent written and verbal communication skills
  • Motivated self-starter and ability to work in a fast-paced remote-first environment

Values we look for

  • Structured: maintains a critical view on processes and is ready to define new ways of working and refine existing ones; highly organised.
  • Driven: a self-starter who drives their own workload and takes the initiative to challenge themselves and others.
  • Visionary: acts as the leader of an idea and rallies people; focused on the long-term and the big picture.
  • Articulate: able to manage diverse stakeholders, lead a constructive debate, and see both sides of an argument.
  • Trusting: lets others get on with work in their area of expertise; steps in only when needed.
  • Curious: solves problems using evidence and gets to the right answer quickly; questions the status quo but leaves ego at the door.

What we can offer
At Employment Hero, we don't just talk about a better way to work - we live it. Joining Employment Hero means

  • You will work remotely, with the flexibility to own your time and impact
  • You will access cutting-edge tools to amplify your work, knowledge and outputs
  • You'll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
  • You'll own ESOP (employee share options) in one of the world's fastest-growing tech companies
  • You'll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that's right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities

We're AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.



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