Demand Generation Manager

Who we are

E1, (formerly called EstimateOne) is a SaaS tender management platform connecting commercial builders with subcontractors and suppliers. Proudly named one of AFR's Best Places to Work in 2025, we're the market leader in Australia and New Zealand — and now we're growing our 120-person team into the UK.

Our scaleup vibe keeps things lively. We've come a long way in 15 years, and seeing what we've achieved in that time, gets us pretty excited for the next 15. We're passionate about setting clear, fair expectations and delivering results, with a genuine commitment to wellness and happiness that you'll truly experience.

We've been recognised twice on the AFR Best Place to Work list, so we care a lot about making sure we're a place people want to work.

We are looking for a Demand Generation Manager to join our team for 12 months to accelerate E1's growth by driving high impact, multi channel marketing campaigns.

As the Demand Generation Manager, you'll own the strategy and execution of programs that build awareness, drive acquisition and reduce churn across our audiences of subcontractors, suppliers and builders. You'll play a key role in diversifying our channels beyond Google Ads, scaling predictable pipeline growth and strengthening lifecycle conversion and retention.

About You

• You have a proven track record of delivering measurable demand generation results in B2B SaaS or marketplace environments
• You're fluent across channels like Google Ads, paid social, events and partnerships and you know how to optimise for ROI
• You're commercially minded with CAC payback, pipeline contribution and customer LTV being second nature to you
• You're hands on, proactive and comfortable introducing playbooks and systems in a lean team
• You are humble, hungry and smart
• You're a team player and want the business to succeed

The ability to champion our company values matters to us; we care about our team and you'll be joining a group of people who want each other to be happy and successful. If you're a motivated, self-starter and passionate person, we need you in our team.

To learn more about our values, check out our Nuts & Bolts (beware, it's huge):

There's more to working at E1 than just creating game changing technology for the construction industry. We know that to reach the lofty goals we set ourselves we need to look after our team, our shareholders and the industry we serve.

These are just a few of the things we offer:

• You can choose where you work - from the office, from home, or a mix of both
• If you need part-time arrangements let us know when you apply and we'll see if we can make it work for you
• We understand the importance of mental health, so E1 will cover the cost of 3 confidential therapy sessions per year with a therapist of your choice, via our platform Talked which has access to over 100 licensed therapists across Australia.
• You'll get $5,000 per year to put towards your professional development
• You'll get $500 each year to design your own WFH set up
• You'll get 5 days entrepreneurial leave per year, to work on your side projects and make them come to life
• Paid Parental leave (16 week primary carer, 6 weeks secondary carer)
• Volunteer leave
• We partake in business wide activities on a Friday afternoon, every 7 weeks (think escape rooms, drawing classes, games afternoons, online trivia)
• We also match non-profit donations 2:1

Head to to find out more.

E1 is an equal opportunity employer committed to providing a work environment which embraces and values diversity and inclusion. If you have any support or access requirements, please let us know when you apply so we can make your application process as smooth as possible.

As a Circle Back Initiative Employer, we also commit to responding to every applicant.