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Marketing Manager
2 weeks ago
Overview:
As the Demand Generation Manager, you will have responsibility for defining and executing the GTM marketing strategy to support the growth of the B2B Commerce business, both in AU and across Asia. Reporting directly into the Marketing Director, APAC, this role will work in close partnership with the Commerce leadership team, Products team and Account Management as well as the Global Marketing team.
As this is a new role within the company, this is a unique opportunity to support the Marketing Director build B2B marketing excellence and demonstrate how marketing can have a revenue impact.
**Responsibilities**:
- **GTM Marketing Strategy **- develop and execute the Commerce marketing strategy for AU/Asia, aligning to the global marketing strategy where possible but ensuring that the strategies and plans are tailored to and meet the specific needs of the region.
- ** Demand Generation** - define and execute demand generation strategies and plans, for current and new products/solutions, that are aligned to the growth and revenue targets for the Commerce business in the AU, and across other Asia markets, underpinned by insights from market research, business intelligence initiatives, competitive analysis and feedback from customers
- ** Operational Know-How - **you understand lead flows and sales cycles, and will help refine, or define lead management best practices and synergies across our martech stack, to drive tangible ROI and enable data-driven decision making.
- ** Account-based Engagement (ABM) - **define and mobilise ABM strategies for both 1-1 and 1-few/many programs, targeting key accounts and like accounts
- ** Stakeholder Engagement** - proactively engage with the B2B commercial and account management teams, Global Marketing, Digital, Product Marketing and PR teams to create integrated marketing plans and leverage global strategies where possible.
- ** Research & Launch of New Products** - support the local product and sales teams with market research to identify market potential/opportunity, buyer behaviour, target audience. etc. prior to then supporting with regional launch activity with the local team.
- ** Events**: Own and deliver the Commerce events strategy aligned to APAC business and marketing goals for delivery of demand gen programs for prospects and for developing deeper relationships with existing customers.
- ** Paid Channels -** develop, execute, and optimize demand generation using paid search and paid social aligned with business goals.
- ** Agency Management **- develop, work with and help manage external agencies to ensure maximum ROI from all outsourced spend.
- ** Campaign Optimisation** - work with business leaders to track and optimize success based on insights, success metrics include, but not limited to lead volume, cost per lead, cost per acquisition.
- ** Reporting and Analysis** - responsibility and accountability for marketing lead contribution to revenue targets.
- ** Budget Management **- plan, manage and evaluate marketing budget to ensure optimisation of investments.
- ** Best Practice** - pro-actively review and work within company policies, standard operating procedures, company, and legislative updates to ensure you are working in line with best practice and business risk is minimized.
Qualifications:
- Proven experience in B2B demand generation, campaign and events marketing targeting a broad range of market segments (SMB and enterprise) within the technology, payments, retail or commerce/fintech sectors.
- Deep industry knowledge of cutting-edge demand generation methods, including creating a funnel, nurture strategies, digital, online, and live events.
- Extensive experience of B2B digital/inbound marketing including web and content marketing, ability to leverage social media to seed demand, SEO/SEM.
- An understanding of the branded payments, incentives and rewards market is desirable, but not essential
- Proven record of supporting sales to meet and/or exceed pipeline and revenue targets
- Analytically-driven decision maker, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions.
- Strong verbal and written communications skills
- Ability to effectively work with a variety of organizations, management levels, cultures, and personalities
- An ability to work to organizational deadlines and KPI’s
- Hands-on experience with marketing technology stacks (such as PBI, Workfront, Dynamics 365, Marketo, SalesLoft, Google Analytics, GoogleAds, and SEO) software is an advantage but not essential
EEO Statement:
- You’ll work with some of the nicest, most intelligent and down to earth people here at Blackhawk Network APAC: we are made up of a diverse range of passionate people who love challenging the status quo. Every day is different, but what is constant is we enjoy what we do, we work hard and we have fun along the way. We have a flexible working policy and we encourage our teams to
