Activation Executive
2 days ago
Company Description
At Spark Foundry, our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other — both. That sounds nice, but to get to famously effective ideas you need some key ingredients.
You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It's not enough to be new or cool or interesting.
Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas forensically measured.
All that while being a good human. Sound like you? Sound like where you'd like to be? We'd love to meet you.
Overview
ROLE PURPOSE
The purpose of the Activation Executive is to deliver best-in-class Activation across all channels, delivering excellent and consistent results against agreed parameters and a good knowledge of the Australian media landscape. The Activation Executive works closely with the Senior Activation Executive/ Activation Manager to ensure that work delivered to clients is of superior quality and error free. The role is also responsible for the day-to-day development of the Activation Coordinator.
KEY OUTPUTS
Activating all campaigns using the Spark Activation Model & Philosophy
:
- Keep pace with market knowledge that will aid negotiations with publishers, and share relevant market knowledge with clients where required
- Support trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met
- Seek and set out benchmarks and performs all pre-trade work before booking
- Optimise and track all campaign variables to ensure all campaign objectives are met, work with the Client Manager to ensure all planning ideas are delivered through the activation process
Market Analysis
- Proactively completes regular and continuous analysis of market trends, economic issues and other factors effecting negotiations and buying.
- Sources content and provides relevant insights for inclusion within market reviews and other adhoc requests
Tracking & Reporting
- Complete a TV tracking sheet as soon as the TV booking is laid down
- Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of campaign
- Ensure results are reported on in the context of the media landscape
- Ensure learnings are implemented into Benchmarking for future analysis.
Campaign analysis and optimisation
- Monitor and optimise campaigns regularly to ensure that pre-determined goals are achieved
- Identify and recommend optimisation opportunities and ensure those optimisations are implemented promptly
- Produce post campaign reports that quantify the value of the media strategy in the context of the market accurately, and provide recommendations for future campaigns that are actionable
Campaign Management & Finance processes
- Reconcile campaign delivery and ensure the final delivered plan reflects billings and MBA.
- Maintain accurate budget and spend management of campaigns.
- Complete final buy documents and benchmark bought rates after every bought plan. Advise team of any savings that can be reinvested or returned.
Training Coordinator
- Assist Coordinator in developing detailed weekly (or agreed reporting schedule) and final post analysis
- Set good example for Coordinator and ensure they have all the tools and information they need to perform their jobs well
- Train the coordinator in TV buying as well as all other tasks that they need to master to be able to perform their role to the highest standards
- Regular feedback meetings to ensure progress of Coordinator
Skills & Experience
- 1.5 years relevant experience
- Preferably a University degree or higher education qualifications
- Strong understanding and working knowledge of Australian media landscape
- Experience across the following Office platforms: Word, PowerPoint and Excel
- Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion
- Experience in buying MTV, RTV and STV and track record of delivering against goals
- Experience in buying across all offline media, digital would be beneficial
Behaviours
- Works well within a team environment
- Develops and maintains professional and friendly media and client relationships
- Curious with a willingness for continuous learning and progression
- Strong organisational skills with the ability to juggle multiple priorities
Attention to detail that is second to none
- Sound planning, project management and time management skills
- Confident and engaging interpersonal, presentation and communication skills.
Additional Information
Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at
Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge:
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.
If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.
Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.
Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.
We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential.
-
Activation Executive
2 days ago
Sydney, New South Wales, Australia Careers Full time $90,000 - $120,000 per yearWe are looking for a talented Activation Executive to join our dynamic and supportive Customer Marketing team, reporting into our Customer Marketing Manager, in York Street on a permanent, full-time basis.The purpose of the Activation Executive role is to bring Lion's Core brands, to life through integrated programs across the On Premise channel. In this...
-
National Program Executive
3 weeks ago
Sydney, New South Wales, Australia Creative Activation Full time1 day ago Be among the first 25 applicantsCGL – Retail Services is the retail marketing division of the Clemenger Group. With our two market-leading brands, Creative Activation and Clemenger Field Marketing, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and...
-
Marketing Activation Executive
7 hours ago
Sydney, New South Wales, Australia Laundy Hotels Full time $104,000 - $130,878 per yearMarketing & Activations ExecutiveFull Time | Watsons Bay Boutique Hotel | Laundy HotelsJoin the Adventure Watsons Bay Boutique Hotel is Sydney's seaside show off: long lunches, big parties, killer views. We need a Marketing & Activations Exec to bring fresh ideas, sharp campaigns and a bit of sparkle to how we connect with our guests. You'll team up with...
-
Marketing Executive
2 days ago
Sydney, New South Wales, Australia RWR Executive Full time $104,000 - $130,878 per yearYour New Employer: You'll be joining a prestigious luxury watch brand known for its technical precision and timeless craftsmanship. This brand holds a strong presence across Australia and New Zealand and prides itself on delivering exceptional quality and innovation. The team is passionate and detail focused, with a close working relationship between local...
-
Senior Activation Executive
2 days ago
Sydney, New South Wales, Australia Spark Foundry Australia Full time $80,000 - $120,000 per yearThe role of the Senior Activation Executive is to deliver best-in-class campaign activation across all channels, delivering exceptional results against agreed parameters. This person should be well informed in the Australian media landscape and be able to reference this knowledge in client meetings and within their team. The Senior Activation Executive...
-
Implementation and Activation Executive
2 weeks ago
Sydney, New South Wales, Australia GROUPM COMMUNICATIONS PTY LTD Full timeImplementation & Activation Executive - Job descriptionWPP AUNZ–Barangaroo NSWThis is a role at WPP Media which is part of the WPP network.Job Type: Full-timeSalary: $70,000 - $75,000 inclusive of superannuationLocation: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and...
-
Customer Activation Executive
2 days ago
Sydney, New South Wales, Australia Tanner Menzies Full time $90,000 - $120,000 per yearAbout the Company We're partnering exclusively with a fast-paced, high performing Australian FMCG Health, Wellness and Beauty Company to recruit a Customer Activation Executive. Their portfolio of iconic brands includes skincare, haircare, vitamins and supplements and are distributed across Pharmacy, Grocery and e-commerce. This well-established business...
-
Customer Activation Executive
4 weeks ago
Sydney, New South Wales, Australia Tanner Menzies Full timeOverviewWe're partnering exclusively with a fast-paced, high performing Australian FMCG Health, Wellness and Beauty Company to recruit a Customer Activation Executive. Their portfolio includes skincare, haircare, vitamins and supplements and are distributed across Pharmacy, Grocery and e-commerce. This well-established business is poised for the next growth...
-
Customer Activation Executive
4 weeks ago
Sydney, New South Wales, Australia Tanner Menzies Full timeOverviewWe're partnering exclusively with a fast-paced, high performing Australian FMCG Health, Wellness and Beauty Company to recruit a Customer Activation Executive. Their portfolio includes skincare, haircare, vitamins and supplements and are distributed across Pharmacy, Grocery and e-commerce. This well-established business is poised for the next growth...
-
Business Development Executive
3 weeks ago
Sydney, New South Wales, Australia The Executive Centre Full timeGet AI-powered advice on this job and more exclusive features.The Executive Centre (TEC) is a leading premium flexible workspace provider, with 240+ Centres across Asia Pacific and the Middle East, located in some of the world's most prestigious business addresses.Our spaces are designed for ambitious professionals and industry leaders seeking more than just...