Lifecycle Marketing Executive

Overview

Big Red Group is the leader in the experiences industry, connecting people with a diverse range of experiences worldwide. As we expand our footprint through partnership and products, we are building a state-of-the-art platform to empower our experience partners through technology.

This platform powers iconic marketplaces like RedBalloon, Adrenaline, Experience Oz, and Everything NZ and provides a comprehensive suite of software products and services designed to help experience operators grow their businesses. We are committed to encouraging people to choose 'stories over stuff' and are on track to deliver an experience every second by 2030.

We are The Experience Network.

Key Responsibilities

Lifecycle Marketing & Campaign Execution

- Support the development and optimisation of multi-touch lifecycle campaigns (onboarding, nurture, conversion, re-engagement, etc.)
- Own end-to-end campaign execution in Salesforce Marketing Cloud including ideation, build, QA, deployment, and reporting across email, SMS, cloud pages and multi-step journeys
- Act as the primary Digital Experience Lifecycle contact for the brand portfolio you'll manage, ensuring campaign plans align with brand and commercial priorities. Proactively identify opportunities for A/B testing, campaign concepts, optimisation, and overall performance uplift

Subscriber Growth & Data Hygiene

- Collaborate with Paid Performance and Brand teams on monthly subscriber acquisition initiatives
- Contribute to audience segmentation, engagement tracking, and consent compliance activities in CRM
- Maintain and improve subscriber data integrity across CRM systems

Customer Experience Innovation

- Collaborate with the broader Digital Experience team to optimise the onward customer journey and create seamless cross-channel experiences.
- Contribute ideas for personalisation and journey enhancements based on customer insights and platform capabilities

Performance Reporting & Insights

- Track and analyze campaign and journey performance, providing actionable insights for continuous improvement
- Create reporting dashboards and post-campaign analysis summaries for key stakeholders

Experience and Skills Required

- 2-4 years in Digital Experience, CRM or Lifecycle Marketing roles
- Working knowledge of Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder)
- Strong attention to detail and a passion for customer-centric marketing
- Excellent written and verbal communication skills with proven stakeholder collaboration
- Experience working in a fast-paced, cross functional teams - ideally in a SME environment or within a platform business
- Familiarity with subscriber acquisition programs or personalisation a plus

What's In It For You?

At Big Red Group, we are committed to empowering people to experience more. If you're ready to lead with purpose, make a tangible impact, and help shape the future of BRG, we'd love to hear from you

What you need to know:

- Community: Expect team days, experiences, co-design sessions, learning and innovation and cross functional planning days as part of your normal experience with us.
- Connection: Enjoy quarterly roadshows, employee resource groups, book club, offsites, and weekly community lunches to foster genuine connections across the group.
- Growth: Leadership development programs, External speakers, Talent Academies, mentorship opportunities, your growth and well-being are our priority.

Our Hybrid Culture approach sees all of our teams in-office three days a week for collaboration, including our Monday All In Day with a community lunch for the whole team. We believe we are better together.

At Big Red Group, we believe diverse perspectives drive innovation and success. We are an equal opportunity employer, committed to fostering an inclusive and supportive workplace where everyone – regardless of background, identity, or ability – has the opportunity to thrive.

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