Senior Employer Brand and Campaign Management Specalist

Company Description

Fairness feels good

Make a real impact at AFCA. Where fairness drives every decision. Help us deliver world-class, independent complaints resolution for Australians. As a not-for-profit and progressive financial ombudsman, we're championing positive change. Achieving our purpose takes progressive thinking, accountability and resilience. At AFCA, our inclusive leadership values every voice. We offer our people flexible work options, thoughtful benefits and opportunities to deepen expertise. Flourish in a diverse, caring culture. Feel the difference of belonging to an organisation intentionally designed to put people first.

Job Description

Are you a storyteller who thinks like a strategist? A creative mind who loves to dig into the data? Do you believe the best brand is one that reflects the real, authentic experience of its people? If so, we want to hear from you

We've created a brand-new role for a Senior Employer Brand & Campaign Management Specialist to join our award-winning People and Culture team on an initial 12 month fixed term contract.

This isn't a typical role where you just follow a brief. This is a mix of hands on content generation, working closely with our people and thought leadership where you will make a genuine impact and be responsible for showing the world why Fairness Really does Feel Good.

What You'll Do

• Develop and own the evolution of our employer brand and recruitment marketing strategy
• Create compelling content (think videos, articles, and social campaigns) that tells the authentic story of our people.
• Lead and grow our 'AFCA-nite' employee advocacy program, turning our team into our best storytellers.
• Define and track the metrics that matter, measuring the ROI of our employer brand initiatives.
• Manage and elevate our careers channels, including our careers site, Glassdoor, and LinkedIn Life Page.
• Build our talent pipelines through smart, data-driven CRM strategies.

Qualifications

To be successful in this role, you will need:

• Bachelor's degree in Marketing, Communications or related field.
• Strong understanding of digital marketing channels, social media platforms and content marketing strategies.
• Demonstrated experience in measuring and improving recruitment KPIs through employer brand strategies and campaign execution.
• Experience in managing and building strong internal advocacy programs.
• Experience in building and implementing talent attraction campaigns to nurture talent.
• Proficiency in data analysis and marketing analytics tools such as Google Analytics and social media analytics.
• Excellent written and verbal communication skills with a talent for creative storytelling.

Additional Information

• Internal Talent Awards Excellence in Employer Branding, Excellence in Candidate Experience
• BOSS Best Places to Work 2024 –credited for its culture, engagement and flexible working arrangements.
• Most Inclusive Workplace 2024 – Australian HR Institute (AHRI) Awards.
• Employer of Choice Public Sector and NFP – Australian HR Awards 2023
• Silver AWEI Accreditation 2025 – Recognised for LGBTQ+ workplace inclusion.
• Accredited Family Friendly Workplace – Supporting work-life balance and inclusivity.
• Hybrid working – Flexible arrangements with state-of-the-art offices designed for collaboration and wellbeing.
• Inclusive leave options – Flexible public holidays, 20 weeks paid parental leave, gender affirmation leave, women's health leave, and paid time off over Christmas.
• Financial benefits – Not-for-profit salary packaging to boost take-home pay.
• Locations – A team of over 1,200 dedicated professionals based in modern Melbourne and Sydney CBD offices.

To apply

If you're passionate about fairness and believe your skills align with this role, we encourage you to apply even if you don't meet every single criterion.

We welcome applications from people of all backgrounds, cultures, abilities, sexual orientations, and gender identities. If you require any accessibility support during the recruitment process, please reach out to our team at

AFCA is a 2025 Circle Back Initiative Employer - we are committed to responding to every applicant.