Social Media Director

About Us:

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It's a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients.

Our agency,
Influential
, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We're an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

Job Description:

We're on the hunt for a
Social Media Director
—a strategic leader who thrives on shaping social and influencer strategies for some of the country's most exciting brands. You'll lead a talented team, drive growth, and play a pivotal role in our ambitious journey to become the best social and influencer agency in Australia.

If you're passionate about social, influencer marketing, and building innovative campaigns that make an impact, this is your chance to join a team that values creativity, collaboration, and fun.

Day to day in this role, you'll get to:

• Develop and lead social and influencer strategies across key clients, ensuring best-in-class thinking and execution.
• Manage and mentor a team of Social Media Managers and Executives, fostering growth and collaboration.
• Oversee influencer campaigns, guiding recommendations and ensuring delivery excellence.
• Partner with clients on always-on social programs and influencer initiatives, building trust and driving results.
• Forecast revenue, identify growth opportunities, and contribute to new business pitches.
• Collaborate with other Publicis Groupe agencies for integrated, innovative solutions.
• Maintain financial oversight, ensuring projects meet profit margins and revenue targets.

The person we're looking for has/is:

• Proven experience in social media strategy and/or influencer marketing (agency or brand-side) for a least 5+ years.
• Strong understanding of social platforms, influencer ecosystems, and campaign management tools.
• Skilled in team leadership, client management, and stakeholder engagement.
• Financial acumen with experience in forecasting budgets and revenue.
• Ability to thrive in a fast-paced, hybrid environment with multiple projects on the go.
• Bonus points for having experience with SaaS influencer platforms.

Why join us?

• Be part of a massive growth phase with endless opportunities to develop your career.
• Work with amazing clients and collaborate with leading agencies like Leo's and Starcom across the Publicis Groupe network.
• Enjoy a vibrant team culture—think paddle boarding, karaoke nights, and balcony lunches.

What we will offer you:

Be a part of the Publicis Groupe family, one of the world's most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

• Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.
• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.
• A creative, fun and rewarding office environment where people love working with each other, supported p by our
  Publicis Liberté
  flexibility approach "working your way, with us"
• Access to our Global AI Platform,
  Marcel
  , connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality and Inclusion strategy driven through our
  Viva Women
  ,
  Égalité,
  enABLE
  and
  Embrace
  (reconciliation action plan) programs.
• Work Your World
  program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.
• Access to counsellors, psychologists and professionals through
  Sonder
• an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

If you don't tick every box in this ad, please don't rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn't be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via - your personal information will be kept confidential.