Digital Product Designer

The Digital Product Designer plays a key role in delivering high-quality, human-centered digital designs that improve member experiences. This role involves collaborating with cross-functional teams to create intuitive and accessible solutions while contributing to HCF's design system and digital transformation efforts.

Digital Product Designer - Permanent

Design with purpose. Shape experiences that improve healthcare for millions of Australians.

At HCF, Australia's largest not-for-profit health fund, we're building digital experiences that put our members at the centre. We're looking for a Digital Product Designer to join our collaborative design team in a permanent, full-time role. This role will form part of a new squad with a Product Manager and Developers, focused on designing core flows for our website—one of our most important member touchpoints. You'll see your work go live regularly, with a direct impact on real users.

You'll also contribute to our design system, work on new components within Adobe Experience Manager (AEM), and collaborate with our Brand and Content teams to explore how SEO and AEO shape the experience.

We're a tight-knit design team who share ideas weekly, run design crits, and experiment with new tools and approaches. You'll be supported with a growth plan tailored to your career goals and the skills you want to develop.

What you'll do

• Human-centred design – translate member needs and business goals into intuitive, effective digital experiences
• Prototyping & execution – create wireframes, prototypes, and high-fidelity designs in Figma
• Collaboration – work with product managers, developers, brand and content to deliver cohesive digital experiences
• Design systems – contribute to and extend our system, ensuring consistency across platforms
• Research & testing – apply data, insights, and member feedback to iterate on designs
• Accessibility & compliance – ensure all designs meet WCAG standards and healthcare regulatory requirements

What we're looking for

Essential

• Experience delivering digital product design in complex or highly regulated industries
• Proficiency in Figma, with strong prototyping and component creation skills
• Human-centred design expertise, with a data-informed approach
• Strong collaboration skills, balancing diverse perspectives
• Excellent verbal and written communication
• A bias for action – you move ideas forward, encourage progress, and adapt quickly

Desirable

• Experience designing in Adobe Experience Manager (AEM)
• Familiarity with WCAG accessibility standards
• Background in healthcare, insurance, or other regulated sectors
• Knowledge of Agile methodologies

Why join HCF?

• Work on digital products that make a difference in people's lives
• Be part of a supportive design team that values creativity, experimentation, and growth
• Hybrid working model for balance and flexibility
• Permanent role with opportunities for long-term career development

Apply now to join HCF's digital journey and design experiences that matter.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we've been putting our members and their health first. As Australia's largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

Purpose-driven passion

We're united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.

Wellness and work-life balance

We'll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include:

• 50% subsidy on HCF hospital and/or extras cover
• 18 weeks of parental leave for all new parents
• Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more
• Discounts on HCF's products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.

Collaboration and inclusivity

We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.

Continuous learning and growth

We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition –

to discuss.

We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.