Customer Marketing Manager

Primary focus:

• Responsible for leading Category Management and Customer Marketing
• Creation of channel and customer strategies based on customer insights that positively impact customers as well as the wearer's shopping/purchase experience to grow CVANZ's sales, share and preference as a vendor, and their sell-through to wearers.
• Coordination and implementation of customer business plans & marketing programs that convert the above strategies into executable, measurable initiatives.
• Assessment of customer program effectiveness to inform operating expense investment and program modification decisions.
• Responsible for the development of the CVI Customer Marketing Associate.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.

The role will lead the development, socialisation, and execution of strategies to profitably grow CVANZ revenue with key customers in partnership with the Key Accounts and broader commercial organisation. The role will partner to develop and implement account-specific plans and programs that engage Key Account Customers (hereafter "customers").

• Bachelor's degree in Marketing or related field.
• Minimum of 3 years of Customer Marketing experience in a similar role.
• Consumer Packaged Goods, customer marketing would be a plus.
• Experience working with "big box" retailers for a B2B2C product portfolio preferred.

Category & Customer

• Builds a deep knowledge of industry, category and channel dynamics, customer growth strategies and competitor programs to provide insights that inform the development of CVANZ customer marketing strategies and programs, and influence product marketing, marcom, and professional affairs plans.
• Develops and maintains strong relationships with CVANZ's customers to achieve mutually beneficial business outcomes based on a rich understanding of customers' priorities.
• Conducts and contributes to agreed market research to build category and customer insights to inform channel and customer strategies.
• Maintains the key account plan database.

Strategy and Planning

• Leading the LRSP input for KA including portfolio and pricing development over the LRSP horizon in close collaboration with the Key Accounts team, regional team and Global Key Accounts
• Drives, in partnership with the KAM, the channel annual account planning process to align CVANZ and account strategies and ensure cross-functional alignment on customer strategies and plans for new and existing products.
• Partners with Key Customers and CVI business team through Customer Business Teams (CBT) to create meaningful Joint Business Plans (JBP) leveraging relevant vehicles within the account.
• Develops and aligns the annual customer business program calendar and budget; to provide input to brand, professional affairs & marcom budgets, as appropriate.
• Responsible in conjunction with the CVI Brand Manager for the initiation and facilitation of relevant products through the EQMS (NPLCO) System.
• Responsible for the pricing and communication of private label products and contributes as a member of the annual pricing review committee.
• Manages relevant elements of CVANZ marketing asset approvals process EQMS (AGILE) to ensure that market-facing collateral is compliant with medical device regulations and CVANZ standards.

Execution and Analysis

• Coordinates cross-functional teams to drive achievement of customer account plans with stakeholders including sales, sales support, marketing administration, supply chain, finance, and customer service.
• Participates and contributes to customer account business reviews, both internally and with customers.
• Develops and tracks success metrics of account marketing programs, promotions, and activities, and recommends actions to optimise operating expense effectiveness and ROI.
• Prepares high-quality presentations, proposals, plans, and contact reports as necessary.

CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.

At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and an employee-centric culture fuel a deeply engaged, high performing organization.

CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That's a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.