Head of Marketing

FOUNDIT - Head of Marketing

Location: Melbourne, VIC

Reports to: CEO

Package: $140–160k + ESOP

About FOUNDIT

FOUNDIT is a buyer-first proptech platform built to fix a broken system. Buying property in Australia is confusing, slow, and often stacked against the buyer. We're here to change that.

We combine smart technology with sharp strategy and real human support to help Australians find and buy the right property, faster. Whether someone's upsizing, investing, or buying for the first time, FOUNDIT gives them an edge – with better data, a national network of experts, and a clear path from search to settlement.

Role Purpose

Lead and grow the marketing function to deliver measurable commercial impact across two core audiences:

• B2B

– Recruit, onboard, and engage Australia's top Buyers Agents through targeted campaigns, thought leadership, trade media partnerships, and a best-in-class launch program.
- B2C

– Generate high-quality consumer leads for our agents and convert them into mandates via integrated campaigns, digital acquisition, and PR.

You will own and evolve the end-to-end marketing strategy, ensuring alignment with business goals and the H2 Big Rocks.

This includes:

• Managing the marketing calendar across brand, agent launches, content, PR, and paid channels.
• Leading the integration of agent personal brands with the national FOUNDIT brand to maximise reach, credibility, and conversion.
• Managing and optimising relationships with agency partners (Switch Digital, 23rd Street, Industri, PR agency TBC, Wingman VA agency), ensuring they deliver on time, on brand, and against agreed KPIs.
• Building strong internal capability in content, social, reporting, and marketing ops to ensure we have the right internal foundation, supported by the right mix of agencies.
• Creating and maintaining a culture of measurement, with every campaign tied to clear KPIs and regular reporting to founders.

You'll work closely with the founders, operations, and agent leadership to ensure marketing is a growth engine for both agent recruitment and consumer lead generation.

Key Responsibilities

Strategy and Planning

• Develop and deliver integrated marketing plans aligned to commercial goals
• Balance B2B and B2C priorities, ensuring consistent brand positioning across channels
• Own the marketing budget and optimise spend for maximum ROI

Execution and Delivery

• Lead campaign development and rollout with support from internal team and agencies
• Create and edit high-quality content for web, email, social, and PR
• Oversee paid digital, SEO, and organic content performance
• Drive lead generation, nurturing, and conversion for both audiences

Team and Stakeholder Management

• Lead and mentor the Marketing and Brand Co-ordinator
• Manage agency relationships including social, brand, content, PR, and VA
• Partner with Sales, Ops, and Founders to align marketing activity with business priorities

Performance and Optimisation

• Track and report on marketing KPIs and campaign results
• Identify opportunities to improve lead quality, conversion, and customer experience

About You

• Industry

– Real estate or property marketing experience
(must-have)
- Digital

– Proven track record across paid, SEO, social, and content
(must-have)
- B2B and B2C

– Confident marketing to both industry professionals and consumers
- Executional Strength

– Hands-on campaign delivery with strong copywriting and content skills
- Leadership

– Can set direction and lead both internal and external teams
- High-Growth Environment

– Thrives in a fast-moving business with shifting priorities, can make smart decisions with limited resources
- Location

– Melbourne-based for close collaboration with HQ

We're Looking For a Marketing Lead Who…

• Balances strategic vision with the ability to roll up their sleeves and execute
• Can navigate the fast pace and ambiguity of a scaling startup while keeping an eye on long-term goals
• Is commercially minded, always linking marketing activity to revenue and growth metrics
• Understands the nuance of building a national brand while supporting the individual brands of our agents
• Brings curiosity, creativity, and a data-driven approach to problem solving
• Thrives on collaboration but can confidently own outcomes