Head of Sales and Marketing

16 hours ago

Melbourne, Victoria, Australia Aunty Grace Full time $120,000 - $180,000 per year

Aunty Grace is a growing new entrant in the Australian home care sector, challenging the traditional models of aged care with a fresh, client-first approach. Founded in Melbourne, they offer a wide range of personalised services—from domestic assistance and clinical support to concierge coordination and social engagement. Their mission is to empower individuals to live independently, with dignity, comfort, and joy.

As an emergent brand, Aunty Grace are not just participating in the industry—they're reshaping it. They believe that care should be proactive, not reactive; tailored, not templated; transparent not imposed. By combining technology, empathy, and operational excellence, Aunty Grace is building a new standard for what home care can be. Their clients and their families aren't just recipients of services—they're active participants in their own wellbeing.

Aunty Grace are looking for a Head of Sales and Marketing to lead their growth strategy. This is a rare opportunity to join a purpose-driven company at a pivotal moment, and help scale a business that's making a real difference in people's lives.

Key Objectives


• Drive growth across home support services, initially in Victoria and subsequently across a wider geographic footprint.


• Lead and grow a high-performing sales and marketing team.


• Position Aunty Grace as a trusted name in home care services.

Responsibilities


• Develop and execute integrated sales and marketing strategies.


• Identify new market opportunities and partnerships.


• Oversee brand development, digital campaigns, and community engagement.


• Collaborate with executive leadership to align commercial goals with care outcomes.


• Monitor performance metrics and optimize for impact.

Why This Role Is Special


• Be part of a purpose-driven company making a real difference in people's lives.


• Lead a sales and marketing team in a fast-growing sector with national expansion potential.


• Shape the vision and engagement of a brand that puts care first.


• Senior role with the ability to influence strategic direction.

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

You don't need aged care experience to thrive in this role. Whether you come from health, services, small business or consumer, Aunty Grace are looking for the key skills that will deliver growth. This is your chance to bring your expertise into a sector that truly matters.

Please call Andrew Bonwick, Partner at Fish Nankivell, on for an Assignment Specification before applying.

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