Full Time Marketing Officer

About ACIC Melbourne

ACIC (Australian College Information Centre) is a multi-award-winning education and migration consultancy established in 1988. With over 35 years of experience, ACIC is one of the most trusted names in international education, known for its professionalism, integrity, and results.

We maintain long-standing partnerships with over 500 Australian universities, TAFEs, schools and colleges, including ALL of the Group of Eight (Go8) universities. These strong institutional relationships allow us to deliver first-hand program updates, exclusive scholarship opportunities, and seamless communication between students and institutions.

Our mission is to help students from diverse backgrounds study successfully in Australia and maximise the lifelong benefits of overseas education — from academic success to future career development.

The Opportunity

We're hiring multiple full-time Marketing Officers to join our service-driven team in Melbourne. This role is ideal for early-career marketers who want to build a career in international education—one of Australia's largest export industries.

What you will do

As a Marketing Officer at ACIC Melbourne, you will play a key role in shaping and delivering our marketing strategy to engage international students and strengthen our institutional partnerships. Your main responsibilities will include:

• Market Research & Insights: Research and analyse market trends, student demographics, competitor activities, partner institution offerings and pricing strategies to inform marketing initiatives.
• Strategy & Campaign Planning: Assist in developing and executing marketing, advertising and promotional strategies to grow brand awareness and student acquisition.
• Content & Digital Marketing: Manage and regularly update social media channels (Facebook, Instagram, WeChat, Xiaohongshu/RED, etc.), create engaging content, and design digital and print marketing materials.
• Promotional Campaigns & Events: Plan, coordinate and deliver online and offline promotional events, info sessions, and campaigns targeting international students and key markets.
• Video & Creative Production: Shoot, edit and produce promotional videos and other creative assets to support campaigns and brand storytelling.
• Performance Tracking & Reporting: Monitor marketing metrics, evaluate campaign effectiveness, and prepare regular reports with insights and recommendations for management.
• Partnership Liaison: Work closely with Australian universities, schools and colleges to promote programs, share updates, and deliver joint marketing initiatives.
• Trends & Innovation: Stay up to date with the latest marketing tools, channels and trends in the international education sector to continuously improve campaign effectiveness.
• Team Support: Undertake other tasks and contribute to broader marketing projects as directed by management.

What you'll bring

We are looking for passionate, detail-oriented and proactive marketing professionals who are eager to build their careers in Australia's international education sector. To succeed in this role, you should have:

• Education & Work Rights

• A Bachelor's degree or higher in Marketing, Communications, Business, or a related discipline.

• Full working rights in Australia (citizen, PR, or full-time work visa).

• Technical & Professional Skills

• Solid understanding of marketing principles, consumer behaviour and branding strategies.

• Strong research and analytical skills with the ability to interpret market trends and competitor insights.
• Proven ability to plan, implement and evaluate marketing campaigns and promotional activities.
• Experience managing social media platforms and creating digital content tailored to diverse audiences.
• Basic design and video production skills (e.g., Canva, Adobe Creative Suite, CapCut or similar).
• Familiarity with Australian education system (AQF) and migration policies, or willingness to learn quickly.

• Communication & Language

• Excellent written and verbal communication skills in English.

• Proficiency in Mandarin (Chinese) is essential due to client base and market focus.
• NAATI Chinese–English translation credential is highly regarded.

• Personal Attributes

• A fast learner with a proactive, "can-do" attitude and strong problem-solving skills.

• Exceptional attention to detail and time management.
• Strong interpersonal skills and ability to collaborate effectively in a team environment.
• Friendly, enthusiastic and culturally sensitive, with a passion for helping international students succeed.

• Desirable Experience (preferred but not essential)

• Previous experience in marketing, sales, or customer service in an Australian office environment.

• Exposure to the international education industry or student recruitment campaigns.

Why ACIC

• Competitive salary package + performance bonus.
• Supportive team culture and cross-functional collaboration.
• Ongoing training and professional development.

How to apply

• Email with:

• CV/Resume, 2) Cover Letter, 3) your expected annual base salary.

• Email subject line: "Application – Marketing Officer – [Your Name]".