Go To Market Systems Specialist

Key Points

• Join the audiovisual industry's best-kept secret - a leading (and virtually uncontested) player in the global outsourced software development market for AV manufacturers
• Take ownership of and supercharge their current go-to-market lead generation efforts - turning 1-2 new client meetings p/month into 1-2+ new client meetings p/week
• This is a process-driven, systems-focused role (NOT sales, with NO outbound calling) - you'll build, optimize and execute systematic email and LinkedIn campaigns using Apollo and HubSpot, driving qualifying meetings with technical decision-makers in the US and Europe
• You'll work directly with the company's founders and leadership team in a small Brisbane CBD office with genuine flexibility (hybrid work, open to 4-day weeks, etc.)
• This is a high-impact & valued role, critical to achieving the company's 5 year growth objectives

About the Company

Established in 2008 with a team of 50+ specialists across Brisbane, Eastern Europe and the Philippines, they're the audiovisual industry's best-kept secret - a leading (and virtually uncontested) player in the global outsourced software development market for AV manufacturers.

They provide turnkey software development projects and staff augmentation services to AV equipment manufacturers worldwide - building the mobile apps, cloud platforms, embedded firmware and user interfaces that power conference systems, digital signage, unified collaboration technology and more. When manufacturers lack the capacity or expertise to deliver next-generation software, they turn to this company.

Quality and specialization are their point of difference - with deep AV industry expertise combined with world-class software development capability, serving clients primarily in the US and Europe with typical project values ranging from $200K to $500K+.

About the Opportunity

As Go-to-Market Systems Specialist, you'll own the entire lead generation function and strengthen their foundation for sustained sales pipeline growth.

This will see you proactively designing and executing campaigns targeting heads of product, heads of engineering and technical decision-makers at AV manufacturers (sub-500 headcount) across diverse AV segments - predominantly across key US and European markets. You'll build campaign libraries, nurture sequences, and trade show-specific strategies (supporting 5 major international shows annually).

Success will see you growing new prospect meetings from 2 per month to 1-2 per week through intelligent, systematic outreach - building the playbook and operational cadence that drives their revenue engine through 2026 and beyond.

Excellent and ongoing support from company founders will ensure you're set up to meet and exceed expectations.

About You

To be seriously considered for this role, you'll bring:

• 1-2+ years' experience building and executing B2B outreach campaigns using platforms like Apollo, HubSpot, or similar CRM/outreach tools - with demonstrated ability to generate qualified pipeline through systematic email and LinkedIn campaigns
• A background in marketing operations, revenue operations, demand generation, or SDR/BDR work where campaign building and systems management were your strength (i.e. you understand B2B go-to-market fundamentals but don't want a traditional sales role)
• A true systems thinker, you thrive in process-driven, methodical work - able to build, maintain and improve campaign workflows, data pipelines and nurture sequences through strategic planning, testing and optimization
• Most importantly, you're passionate about GTM - someone who's self-directed, process-obsessed, comfortable with solo work, adaptable, continuously learning and excited to own the GTM function within a business (i.e. not someone looking for a stepping stone to Account Executive)

On offer for the successful candidate, a competitive base salary of $100K-$120K + Super (negotiable for exceptional candidates), hybrid work flexibility, potential for 4-day work weeks, and direct collaboration with founders in a stable, profitable and high-growth company. Interviewing now