Senior Digital Data Analyst

Job description:

You're only human.

It's a strange thing to say, because us humans are capable of incredible things. And at Medibank, we know our greatest potential lies in the people who work with us.

We strive to make real, fundamental change, driven by a simple purpose: to create the best health and wellbeing for all of Australia.

Enterprise Digital

We are building an expert team to deliver best in class solutions for our customers. Our mission is to "Create delightful experiences that help our customers achieve better health".

Want to meet the team and learn more about working with our digital and technology teams? Follow this link to learn more:

The Role:

The Senior Digital Data Analyst holds a role in Medibank's Digital Platforms and Engineering team, reporting to the Digital Analytics Lead. This role is responsible for the design and delivery of digital data collection, driving data driven insights across Medibank's core Digital Channels – including public-facing websites ) and member portals (My Medibank and OSHC member websites) across app and web platforms.

We're looking for a seasoned Digital Data professional who can formulate a vision and achieve successful business outcomes through collaborative teamwork and responsible decision-making.

The Responsibilities:

• Act as an SME and develop expertise and insights on Medibank Digital data ecosystem, championing digital data to be the integration fabric for Medibank digital ecosystem.
• Enable reusability, scalability and efficiency in digital analytics implementation and tagging practice by adopting a generic data model and implementing a standardised data layers library.
• Provide guidance and support on 3rd party tag implementation (floodlights, vendor tags), partner with marketing and media agency to enable marketing use cases.
• Conduct regular audit and data validation exercises to ensure digital data collection and tag management practice is accurate and compliant with Medibank privacy policy.
• Configure, maintain, and review digital analytics platforms.
• Schedule regular digital data audit and health check to ensure data accuracy and compliance obligations.
• Develop digital measurement framework to inform digital data collection and align key measures to business objectives.
• Apply enterprise view from data collection, processing, and reporting. Adhere to enterprise definition to create alignment, consistency and synergy between data sources to achieve single view of customer insights.
• Utilise analytics and marketing platforms capabilities to activate insights and marketing opportunities.
• Develop dashboards for self-service and automate insights on digital platform performance.
• Perform QA and data validation exercises regularly to ensure data integrity.
• Partner with Digital team in creating digital analytics measurement plan that aligns to business OKRs.
• Socialise and communicate Digital Analytics roadmap with the Enterprise Digital team and with business stakeholders to always ensure transparency.

About You

• Ideally 5+ years' experience in digital analytics.
• Experience configurating data layers and implementing tags on Adobe Launch and Google Tag Manager.
• Strong knowledge and power user of Adobe Analytics and Google Analytics.
• Intermediate knowledge of SQL, Javascript, JSON and Google Big Query is highly regarded.
• Experience in designing and implementing Data Layers on both App and Web assets.
• Experience in implementation of Personalisation and Customer Data Platform is highly regarded (Adobe Target, DMP, Salesforce Marketing Cloud, Optimizely, Google Cloud Platform, Salesforce/ Adobe CDP).
• Experience with website conversion optimisation and campaign management via A/B testing tools such as Adobe Target.
• Understanding of technical platforms and principles, with a demonstrated ability of working closely with cross-functional agile delivery teams.
• An overall effective communicator who can explain insights clearly (verbal & written).
• The ability to build and maintain horizontal and vertical networks.

Imagine working with us

We understand that work means different things to everyone...  We know happy, healthy people make great teams, and great teams put more heart into each customer and patient interaction. And that's why we're reinventing work.

Imagine a workplace where work didn't feel like work. A workplace where you could shape when and where you work to have more impact. Where flexible working isn't a buzzword, it's a reality.

Imagine a workplace that helps you and your family thrive.  Where connection, personal development and health and wellbeing are front of mind. Learn more about our benefits here. To learn more about our benefits go to 

For you, work should help you Live Better. It should bring you fulfillment and joy. And with Medibank, it could.

Inclusion and Accessibility

We believe in everyone's potential and strive to make Medibank inclusive for all because different perspectives make us better. We encourage applications from everyone, including Aboriginal and Torres Strait Islander candidates, those with disabilities, and LGBTQIA+ community including transgender and gender diverse applicants.

For any adjustments or alternative formats during the recruitment process, please contact us at  To learn about our commitments and employee experiences, go to