Marketing Communications Coordinator

Position Title:
 Marketing Communications Coordinator

Position Type:
Permanent Full Time

Reports to:
 CEO

About Reach:

We believe in unlocking the power of young people so they can shape their own lives. Founded in 1994 by Jim Stynes and Paul Currie, we've grown into a movement that empowers over 45,000 young Australians each year. Through workshops designed and led entirely by young facilitators, we create transformative experiences that foster social belonging, emotional resilience, and courageous conversations. By equipping young people with the tools to navigate life's challenges, we're building generations of confident, self-aware individuals ready to make a difference.

Role Overview:

The Marketing Communications Coordinator drives the development, coordination, and delivery of marketing, communications, and promotional activities that enhance brand awareness, engage stakeholders, and drive participation in organisational initiatives.

This role works collaboratively across the organisation to produce high-quality content, manage digital and social media channels, and assist in the implementation of campaigns and events, ensuring all communications are consistent with brand guidelines and organisational values. It has a great deal of autonomy as it is our only dedicated marketing role in the organisation presenting a creative opportunity to shape messaging and brand for Reach and the young people it serves.

Duties and Responsibilities:

• Content Creation:
   Develop and deliver high-quality content for digital platforms (website, social media, newsletters) that promotes Reach's programs, success stories, and events. Support working with an outsourced provider/supplier/agency as directed.

• Brand Management:
   Ensure that all external communications align with Reach's branding guidelines and amplify the organisation's visibility in line with strategic objectives.

• Campaign Coordination:
   Plan and implement targeted marketing and communication campaigns to promote Reach's initiatives, including workshops and fundraising events.

• Stakeholder Engagement:
   Collaborate with internal and external stakeholders to generate marketing materials and public relations content.

• Social Media Management:
   Develop, schedule, and manage posts across social media platforms to engage key audiences and raise awareness of Reach's programs.

• Event Promotion:
   Support the promotion and marketing of key Reach events and campaigns, ensuring alignment with organizational goals.

• Reporting:
   Track and report on key metrics to evaluate the success of marketing and communications initiatives, using insights to inform future strategy.

KEY SELECTION CRITERIA

Skills and Experience:

• Essential minimum two years proven experience in marketing and communications
• Strong content creation and social media management skills.
• Excellent written and verbal communication skills, with the ability to adapt messaging for diverse audiences.
• Experience in digital marketing, campaign management, or public relations.
• Proficiency with marketing tools such as CRM platforms, website CMS, and graphic design software.

Highly Desirable:

• Experience with youth empowerment programs or similar organisations.
• Working independently in delivering high quality marketing outcomes
• Creatively working with lean budgets and resources
• Supplier management including agency interactions

Qualifications:

Tertiary qualifications in Marketing, Communications and/or Public Relations, or equivalent industry experience.

Child Safety:

• Experience in upholding Child Safe standards and practices.
• Proven knowledge, skills and awareness of keeping children and young people safe from harm, including those from diverse backgrounds and vulnerabilities.
• Possess an outlook to constantly review and improve, where needed, procedures and best practices to ensure Reach upholds the 11 Child Safety Standards.

Values and Attitudes:

• Commitments to the shared values and philosophies of Reach, including being open and willing to engage in Reach's work.
• Positive, constructive and 'can do' attitude.
• Results-driven with a resilient and optimistic outlook.
• Works collaboratively in teams but can also work efficiently independently.
• Reach is committed to diversity and inclusion where all employees are welcome, creating a workplace where everyone is valued and respected.

Benefits:

• Not for profit salary packaging options available
• Free Gym and bike storage in secure building
• Free EAP for you and your family.
• Access to Jolimont House – our favourite rooftop Restaurant and Bar.
• Melbourne's sporting precinct on the doorstep and good public transport.

COMMITMENT TO CHILD SAFETY AND INCLUSION.

The Reach Foundation strongly upholds the safety and wellbeing of all young people and participants. Recognising that some participants experience additional vulnerabilities and young people under the age of 18 require additional protection.

As a prerequisite to this position and employment with Reach, you are required to:

• Hold a current Working with Children's Check
• Complete a National and International police check within the recruitment stages.
• Undergo a minimum of two reference checks.
• Agree to additional screen activities as required.

At Reach Foundation, we are committed to fostering a culture of inclusion, respect, and equity. We value diversity in all its forms and strongly encourage applications from individuals of all backgrounds, including Aboriginal and Torres Strait Islander peoples, LGBTQIA+ communities, neurodivergent individuals, people who live with disabilities and those from culturally and linguistically diverse backgrounds. If you require assistance in your application, please reach out to the below email address.

HOW TO APPLY

Send A tailored CV and a Tailored cover letter to People and Culture Coordinator; Kurt Van Velzen

Recruiters need not apply, and any fees are not applicable.

In your application, include:

• A tailored CV (no more than 4 pages).

• A tailored cover letter (1 page), that includes:

• Your suitability to the role and Key Selection Criteria.

• Specifically, address your suitability of two points listed under Child Safety heading in the Key Selection Criteria.
• A statement that best describes your rights to work in Australia.