Demand Generation Manager

About Leonardo.Ai

Leonardo.Ai, an Australian tech startup now a part of Canva, is on a transformative mission to democratise design and ignite the world's creativity through our groundbreaking AI-powered platform. With over 30 million users worldwide and counting, we're just getting started.

About the Role

We are looking for a driven and versatile Demand Generation Manager to scale Leonardo.Ai's marketing engine across influencer, performance, and event marketing. This role will be pivotal in building awareness, driving engagement, and generating leads globally, working closely with our creative and content teams to deliver impactful campaigns across both our core and B2B side of the business.

Where You'll Make Your Mark (and Grow Fast Doing It)

Influencer Marketing

• Manage influencer campaigns end to end across multiple platforms (Instagram, LinkedIn, YouTube, TikTok).

• Identify, recruit, and maintain long-term, authentic influencer partnerships.

• Negotiate contracts aligned with budget and campaign objectives.

• Collaborate with creative teams on briefs to ensure consistent messaging and branding.

• Oversee campaign logistics, deliverables, and reporting from ideation through to completion.

Performance Marketing

• Lead daily operations and optimisation of paid media campaigns across LinkedIn, Meta (Facebook & Instagram), TikTok, X (Twitter), and Google Ads.

• Partner with stakeholders and creative teams to iterate on campaign assets and messaging.

• Monitor performance metrics and adjust targeting, bids, creatives, and strategies to meet KPIs for awareness, engagement, and lead generation.

• Stay up-to-date with platform best practices and algorithm changes to drive ROI improvements.

Events

• Support event strategy and execution, spanning internal, external, and partner-led initiatives.

• Help create event-specific landing pages, promotional materials, and supporting assets.

• Research, evaluate, and recommend global industry events and speaking opportunities.

Reporting & Insights

• Track and report on performance across influencer, paid media, and events.

• Deliver actionable insights to optimise campaigns and maximise ROI.

• Contribute to monthly and quarterly performance reports and leadership presentations.

The Skills (and Mindset) We're Looking For

• Hands-on experience in influencer and content creator marketing.

• Deep technical knowledge of paid media platforms, plus proficiency in GA4 and GTM.

• Strong project management and communication skills.

• A combination of strategic thinking and creative execution.

• Flexibility and eagerness to work across multiple marketing channels.

• Proactive and driven, always seeking opportunities to scale and grow results.

Our Culture

Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.

Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.

Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You'll be encouraged to grow and excel in your career at Leonardo AI.

Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.

Leonardo.Ai Benefits

• Impact the Future of AI

• Competitive salary and equity

• Remote and hybrid work options

• 6 weeks working abroad

• 18 weeks of gender-neutral paid parental leave

• Wellness budget

• Home office budget

• Training and conference expenses

• Fun and engaging company events, both virtual and in-person