Marketing And Communications Officer

Do you have a passion for engaging an audience, know your way around technology and analysis, and are looking to make a real difference? Come and help nurses improve the health of Australians

• Work with a strong, vibrant, growing team
• An exciting opportunity to do great work that has an impact
• Melbourne-based hybrid role
• Substantial salary packaging benefits

About APNA

The Australian Primary Health Care Nurses Association (APNA) is the peak body and professional membership association for the 104,000+ nurses working outside of a hospital setting in Australia. APNA provides education, representation, advocacy, and support services for primary health care nurses across Australia.

The role

We are seeking an enthusiastic Marketing and Communications Officer to join our dynamic team. In this role, you will create and execute our marketing and communications campaigns across the membership, engagement and education space, helping us connect with nurses across Australia.

You'll work across owned, paid, and earned channels and build strong relationships both internally and externally. You'll focus on nurse engagement through strategies and content creation, analyse our activities and provide insights to inform continuous improvement and new opportunities.

Key responsibilities

• Plan, develop and execute integrated marketing, communications and engagement campaigns to support strategic objectives.
• Write, edit and manage content across multiple channels and mediums including email, website, socials, newsletters, print, podcast, video and our app (Florence by APNA).
• Build and manage EDMs and newsletters, ensuring content is tailored to segmented audiences.
• Create visual content and basic artwork using tools like Canva, ensuring alignment with brand standards.
• Source and manage imagery for use across digital and print platforms.
• Coordinate and maintain online communities and social media channels, including content dissemination and engagement.
• Track analytics, conduct surveys and prepare reports to assess the effectiveness of marketing and communications activities.
• Collaborate with internal teams and external partners to deliver on campaign and engagement goals.
• Develop and maintain relationships with external organisations to enhance brand visibility and reputation.
• Provide technical coordination and support for webinars, including presentation and delivery.
• Use advanced Microsoft Suite skills to create, format and polish professional documents.

About you

• Bachelor's degree in Marketing, Communications, or a similar field
• 1–5+ years of marketing experience, ideally coordinating campaigns
• Excellent written communication skills with attention to detail
• Proficiency in Canva and Microsoft Suite
• Ability to multitask, prioritise, and work within deadlines
• A constant improvement, problem-solving mindset
• A hands-on attitude and willingness to support the team with other tasks, as required, including answering members' phone calls
• Knowledge of medical terms and the health industry is a plus
• A team player with a proactive attitude.

What we offer

• Generous salary packaging, annual leave loading and an extra gift day of leave over Christmas
• Hot jam donuts in the office
• Opportunities for professional growth and development
• Be part of a fun, supportive and growing team
• Play a key role in making a difference in Australia's health care sector.

APNA's mission and values

APNA's mission is to improve the health of Australians through the delivery of quality evidence-based care by a bold and vibrant primary health care nursing workforce. This role is vital to helping APNA succeed in its mission.

• Better Together – We are passionate and collaborative, fostering an environment where diversity is valued, and all voices are heard.
• Positive Disruptor – We are community-minded champions of change, innately curious and always open to innovation and ideas of the future.
• Pursue Excellence – We are evidence-based in our approach and hold our stakeholders and each other accountable as we strive for the highest standards of excellence.

How to apply

When submitting your application, please submit a cover letter and some examples of previous communications you have produced, plus the outcomes of campaigns managed.

Please note: Applications will be assessed as they are received and interviews may be held before the closure of this job advertisement.