Campaign marketing manager

The Job Role
We are seeking a highly analytical and strategic Revenue Marketing Manager to drive revenue growth through data-driven insights and innovative strategies. This role will be pivotal in identifying opportunities to optimize our marketing efforts, enhance customer engagement, and drive revenue beyond business-as-usual (BAU) activities. You will be a key player in shaping our go-to-market (GTM) strategies, integrated campaign management, and providing light-touch product marketing support. Storytelling through data is paramount, as you translate complex data into actionable insights and compelling narratives.

Key Responsibilities

• Strategic Revenue Growth Initiatives:

• Identify and analyze revenue growth opportunities beyond BAU activities, developing and implementing strategic initiatives to capitalize on these opportunities.

• Conduct in-depth market research and competitive analysis to inform strategic decision-making.

• Develop and present strategic recommendations to senior leadership, supported by data-driven insights.

• Data Analysis and Reporting:

• Leverage data from various sources (Google Analytics, Tableau, CRM, etc.) to analyze marketing performance and identify trends.

• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and provide actionable insights.

• Tell compelling stories through data, translating complex information into clear and concise narratives.

• Marketing Technology and Tracking:

• Manage and optimize marketing technology platforms, ensuring accurate data tracking and reporting.

• Implement and maintain tracking systems to monitor campaign performance and customer behavior.

• Identify and evaluate new marketing technologies to enhance our capabilities.

• Go-to-Market (GTM) Strategy Support:

• Collaborate with product and sales teams to develop and support GTM strategies for new product launches and market expansions.

• Provide data-driven insights to inform GTM planning and execution.

• Work with relevant teams to optimise customer segmentation.

• Integrated Campaign Management:

• Support the planning and execution of integrated marketing campaigns, ensuring alignment with strategic objectives.

• Analyze campaign performance and provide recommendations for optimization.

• Work with the content and comms team to ensure data drives content creation.

• Light-Touch Product Marketing:

• Provide light-touch product marketing support, including market research, competitive analysis, and messaging development.

• Collaborate with product teams to ensure marketing materials accurately reflect product features and benefits.

Google Suite And Data Tools

• Expertise in Google Analytics, Google Suite, and Tableau is essential.
• Utilize these tools to extract, analyze, and visualize data to support strategic decision-making.

Qualifications And Skills

• Proven experience in revenue marketing, strategic marketing, or marketing analytics with 5+ years experience.
• Strong analytical and problem-solving skills, with the ability to interpret complex data.
• Expertise in data visualization and reporting tools, particularly Tableau.
• Proficiency in Google Analytics and Google Suite.
• Experience in developing and implementing GTM strategies.
• Strong understanding of marketing technology and tracking systems.
• Excellent communication and presentation skills, with the ability to tell stories through data.
• Ability to work independently and as part of a team in a fast-paced environment.
• Curious nature, with a drive to find the story within the data.

Desired Attributes

• A strategic thinker with a results-oriented mindset.
• A data-driven decision-maker with a passion for innovation.
• A proactive and self-motivated individual.
• A strong collaborator with excellent interpersonal skills.
• Organized and able to manage multiple projects at once.