Brand Lead

• Lead the national launch and rollout of BaptistCare's new brand and make a real impact across Australia.

• Collaborate with passionate teams to build brand engagement and adoption nationwide.

• Full time maximum term for 12 months | Hybrid working available | Work from any of our offices

Are you passionate about shaping a brand that truly makes a difference? BaptistCare, a purpose-driven, faith-based national organisation is seeking a dynamic Brand Lead to champion our new national brand launch and rollout and help us build communities where everyone belongs.

About the Role:

As Brand Lead, you will play a pivotal role in the launch and rollout of BaptistCare's new national brand, working closely with external agencies and internal teams to ensure a seamless, values aligned implementation. You will be a brand champion, driving engagement, building advocacy, and safeguarding the integrity of our brand across all touchpoints.

You will be part of a newly unified organisation dedicated to helping individuals and communities thrive. Your work will help shape the experience of thousands across Australia.

Key responsibilities include:

• Leading the coordinated launch and on going roll-out of our new brand strategy, visual identity and overall creative execution

• Building strong relationships with stakeholders and representing the brand in cross-functional projects

• Overseeing the development, adoption and consistent use of brand guidelines, templates, and tools

• Managing national, integrated brand campaigns and optimising performance

• Championing a consistent, warm, and positive brand voice throughout the organisation

• Embedding brand principles into our culture, operations, and practice

• Supporting brand stewardship through training, tools, and collaborative engagement

This role can be worked from any of our office locations

Why Join Us?

At BaptistCare, we value our employees and foster a positive, inclusive work environment. We offer competitive salaries, tax-free salary packaging up to $18,550*, discounted gym memberships, and novated car leasing. Enjoy work-life balance with flexible arrangements and additional leave options. Benefit from our health and wellbeing initiatives, including free counselling, spiritual support, and nutrition advice. Advance your career with study assistance up to $3000 per year and access to learning and development programs and courses like LinkedIn Learning

About You:

You're an experienced brand or marketing professional (5+ years), ideally with a background in large or multi-site organisations or having worked in an Agency environment with account management experience. You're organised, self-motivated, and thrive in a fast-paced, change-oriented environment. You have a commercial mindset, strong stakeholder engagement skills, and a genuine appreciation for BaptistCare's Christian identity and values. Experience in creative agencies, aged care, community services, or health services is a plus.

Ready to make a meaningful impact?

Apply now and help us build a brand that reflects our mission, values, and commitment to care.

About Us
:

We are proud to be part of the merged care organisation that will be known nationally as BaptistCare. As a for purpose, Christian care organisation, we are committed to providing exceptional support and services across Australia. Together with Baptcare (VIC, TAS, SA) and Baptist Care SA we employ over 12,000 dedicated employees and support over 38,000 customers to help people live well with dignity and purpose. From older Australians and their families to people facing significant disadvantage, our passion and our priority are the customers we serve. We strive to deliver care as it should be - with people right at the centre.

Applicants are encouraged to apply as soon as possible as applications may be reviewed prior to the closing date. The closing date is subject to change without notice.

Successful candidates will be subject to a variety of background checks including a national criminal history check, reference checks and, if applicable, WWCC, NDIS worker screening check and a pre-employment medical.

BaptistCare - Transforming lives by expressing the love of Christ.

Recruitment Agencies please note

: This position is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies refrain from contacting any employees directly as all communications must go through the Talent Acquisition. Unsolicited candidate profiles or CVs from recruitment agencies will not be accepted. Thank you.