Brand Manager

McDonald's Australia is the largest quick service restaurant operation in the country. Fondly known as "Macca's", we have been a household name in Australia for over 50 years, we believe that our customers are the heart and soul of everything we do and make it our mission to make every moment count As an employer of choice winner time and time again, working with us means taking pride and having fun along the way; while growing and developing your career in a dynamic and supportive environment.

Could you be our next Brand Manager (Value Promotions)?

Are you a strategic marketer with a passion for delivering impactful promotions? We're looking for a dynamic Brand Manager to drive our annual promotions activation plan from end to end—ensuring flawless execution, creative excellence, and measurable results. In this role, you'll spearhead tactical value initiatives across mass and digital channels, champion breakthrough campaigns that resonate with consumers, and act as the key liaison between marketing teams, business stakeholders, and agencies. If you thrive on coordinating cross-functional teams, managing budgets, and leveraging data-driven insights to optimize performance, this is your opportunity to make a significant impact.

What can you expect on a day-to-day basis?
Developing and executing the annual promotions activation plan including the end-to-end activities and ensuring they are delivered on timeLeading the tactical value plans integrating mass and digital channels, tentpole campaigns, and events ensuring all initiatives ladder up to delivering good value for moneyChampioning creative excellence by maintaining consistent brand positioning and driving distinctive breakthrough promotions that resonate with consumersActing as the primary point of contact between the Marketing teams, business stakeholders and creative/media agenciesFacilitating clear communication, managing expectations, and ensuring alignment on project goals and outcomesCoordinate cross-functional teams including marketing, creative, digital and merchandisingMonitoring team performance, resolve delivery blockers, and foster a culture of accountability and continuous improvementUsing pricing principles to conduct, monitor and report on test and learn frameworksOverseeing project budgets, track spend and ensure efficient use of resourcesGathering and use data and insights through regular reporting to inform decision-making and improve future performance Your keys to success:
Ideally 5+ years of proven experience in brand marketing, eCommerce, or marketing, ideally in QSR, retail or consumer brandsA degree within a marketing or technical subject (desirable)Ability to work collaboratively in a multi-faceted team environmentStrong commercial acumen – able to connect data, insights and creative ideas to business outcomesSolid project management skills with a demonstrable record of overseeing and delivering multiple projects on time and on budgetStrong experience in audience strategy, segmentation, and activation of first-party dataProven ability to lead ongoing test-and-learn initiatives across the customer journey, driving incremental customer behaviours within our value ecosystemExperience in pricing strategy and value architecture, shaping how affordability shows up for our customersAbility to work with direct creative, media and analytics agencies to continue to optimise brand positioning and creative tone through the value customer journey Relish in the Macca's difference when you join the Golden Arches:
Competitive Remuneration Package. We offer a total reward package of base salary, health care and a bonus incentive plan.5 Weeks of Annual Leave. Switch off and recharge or explore your passions outside of work with an additional week of annual leave each calendar year.Highly Flexible Work Environment. Our teams have embraced a hybrid working model, balancing working remotely and connecting in the office to support our people and how they best add value.Birthday & Volunteer Leave. Enjoy a day-off during your birthday month and 3 days annually to volunteer for a registered charity you are passionate about.Ongoing Professional Development.  We are committed to developing our people by investing in leadership programs and free access to LinkedIn Learning.Modern Office with Sustainable Amenities. Newly revamped office located in Thornleigh featuring the latest technology and electric car chargers to support eco-friendly commuting.Macca's Staff Discount & Retail Discounts. Enjoy discounted Macca's at any restaurant across Australia and access to hundreds of retail discounts.Access To Our 24/7 Wellbeing Partner (Sonder) For You & Your Immediate Family. Using the Sonder app, access free and confidential safety, medical and mental health support via chat or phone with accredited professionals.A Fun & Vibrant Culture. Immerse yourself in local and Macca's only events and experiences from day one of working with us.

At Macca's, our doors are open to everyone, and we live by our Golden Rule: treating everyone with dignity, fairness and respect, always. We're committed to building a safe, inclusive and welcoming workplace where everyone feels valued and empowered - it's our people who make us Macca's.

As an equal opportunity employer, we strongly encourage applications from people of all backgrounds, identities and experiences. If you have a disability, illness or injury and need adjustments during the recruitment process, we're here to help, just reach out to start the conversation.

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