CRM Manager
2 weeks ago
Joining one of the biggest Fashion brands in the world, to drive their end to end CRM development, particularly in Lifecycle & Automation strategies, within a stellar, high-performing team, for both local & international customer audiences.
- Driving strategic CRM development for audiences worldwide
- Joining one of the most advanced Digital & Marketing teams in the industry
- Innovative company culture, central Sydney location + WFH flexibility
The Role:
A highly strategic role, developing & driving the overarching Lifecycle Marketing roadmap across all channels, and for both local and international customer databases, for this globally-recognised brand. Working across the end to end management of Email, SMS and direct outreach campaigns, in a highly cross-functional capacity, working alongside super high-performing, advanced teams within Marketing, Digital, Tech & eCommerce, to deliver a best-in-class customer experience.
Essential Skills & Responsibilities:
- A solid background within CRM & Lifecycle Marketing roles, driving strategic change
- Demonstrated experience with managing Customer Data platforms, with exposure to multiple CRM systems, such as Salesforce, Klaviyo, Emarsys, Yotpo or similar
- Extensive knowledge of customer journey mapping & behaviour-triggered communications strategies
- Solid experience with developing personalisation and automation strategies, strong segmentation experience & a highly analytical approach
- Experience in people management, leading teams of 2-3 direct reports would be highly advantageous
- A background in Retail, Fashion or eCommerce would be very highly regarded, but not essential
The Benefits:
- The opportunity to join one of the world's biggest Fashion brands, with a hugely loyal, global following
- WFH flexibility, as well as a centrally located, state-of-the-art, beautiful office space
- Working within one of the most advanced Digital, CRM & Marketing teams within the industry, with stellar mentorship
- Enormous opportunity to progress your career, in a business that is at the forefront of innovation, both locally and globally
- Unique opportunity to work across both local & global strategies, within a brand that trades across every global region
- Generous product discounts & allowances on beautiful, timeless product, plus celebratory parties and in-office wellness days
- People-first culture, that's built on agility, forward-thinking and innovation
Excited? You should be
If this sounds of interest, please get in touch today & apply or send your resume to Charlotte -
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