Freelance PR Account Manager

4 days ago


Sydney, New South Wales, Australia M+C Saatchi Group Full time $80,000 - $120,000 per year

M+C Saatchi Sport & Entertainment is a PR and partnerships agency specialising in passion marketing. We connect brands to Australians through the things they love, from sport and music to entertainment and causes. As experts in unlocking Cultural Power, we help brands earn attention, build affinity, and drive action by aligning with the passions that shape culture. We're dedicated, smart, and collaborative specialists who bring creativity, credibility, and cultural insight to everything we do.

The opportunity

We're seeking a Freelance PR & Influencer Account Manager / Senior Account Manager to join our team in Sydney on an initial 8-week contract. 

In this role, you'll lead earned-first PR and influencer campaigns that drive cultural relevance and results. You'll manage day-to-day client relationships, oversee press office activity, and craft compelling stories that resonate across media and social platforms. A strategic, creative thinker, you'll guide PR planning, influencer programs, and ambassador initiatives while mentoring junior team members. Collaborating closely with the Social team and the wider M&C Saatchi Group, you'll champion integrated, culture-shaping work and bring expertise in media relations, narrative building, and influencer ecosystems to deliver best-in-class campaign execution.

A snapshot of what you'll do

  • Execute strategic earned and Influencer campaign plans for projects and annual programs.
  • Implement a media relations program, ensuring strong knowledge, contacts, and awareness of the changing media landscape.
  • Participate in the creative ideation process and develop creative PR/Influencer tactics.
  • Partner to our clients, providing reliable & timely updates and counsel on media outreach and Influencer management.
  • Foster strong relationships with media with regular face-to-face catch-ups and attending relevant networking events.
  • Proactively communicate any changing elements of campaigns, providing counsel and problem-solving.
  • Oversee the junior team to implement specific PR and Influencer strategies in response to client objectives, issues, or briefs.
  • Manage client finances and scopes for both projects and retained work, closely with the PR & Comms Account Director.
  • Plus much more

Your ideal skills & experience

  • 3–4 years' experience in PR and Influencer marketing, with strong knowledge of communication principles and media relations.
  • Deep understanding of how influencer and social strategies integrate with PR to drive reach, engagement, and cultural relevance.
  • Excellent written, verbal, and presentation skills, with attention to detail and strong time management.
  • Quick thinker and effective problem solver with strong negotiation and interpersonal skills.
  • Financially literate with solid understanding of industry trends, news, and their impact on clients and campaigns.
  • Proficient in Microsoft Office (Word, PowerPoint, Excel) and social/digital platforms, with an active network of media contacts.

M+C Saatchi Group Ambitions:

At M+C Saatchi Group, our ambition is to create and curate Cultural Power for our clients. We do this by connecting specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges.

Cultural Power needs diversity of thinking, we are committed to fostering a diverse and inclusive workplace. We strongly encourage applications from First Nations people, individuals with disabilities, people from diverse cultural and linguistic backgrounds, and those of all ages, identities, and life experiences. Our flexible work policies, employee-led diversity networks, and inclusive career development initiatives reflect our core value, 'Walk in Different Worlds,' which drives our D&I mission. If you need any adjustments during the recruitment process, please let us know.

What WE value MOST:

  • Walk in different worlds
  • Make Uncommon Sense
  • Run Towards the Fire (except if there is an actual fire when we run away from it)
  • Roll as one
  • Be excellent to each other

#LI-Hybrid



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