Paid Media Lead

Company Description

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

Job Description

WHAT YOU'LL DO

As a Paid Media Lead, you are responsible for;

Media Planning

• Plan and execute advertising campaigns connected to the strategy, budget and goals in your market.
• Define objectives, target audiences, and select optimal platforms and channel.
• Create comprehensive paid media plans that align with overall marketing objectives and budget direction.
• Overall tactics and execution of local channel activation in collaboration with the media agency and regional team.
• Day-to-day operations with local media agency partners
• Ensure channel performance and optimization from a sales and consumer/customer perspective.
• Secure that media investments are optimized towards performance and brand goals. Think Full Funnel.
• Plan locally relevant boosting calendar in collaboration with the local PR team, to drive full funnel influencer amplification.

Analysis & Data

• Driving customer growth, retention and as well as attract new consumers via local paid media channels.
• Use your strong analytical skills to interpret campaign performance metrics, such Recognition, Consideration, Purchase Intent as well as short- and long-term ROI.
• Use data to identify trends, make data-driven decisions, and continually refine and optimize campaigns.

Budget allocation & Follow-up

• Collaborate with the Sales markets team to allocate the paid media budget across different campaigns and channels based on regional guidance for performance and secure optimum media mix based on return investment (ROI).
• Secure media goals are set across markets to ensure media excellence, aligned with global & regional strategy, goals, target audience & media channel guidelines.

Who You'll Work With

As the Paid Media Lead, you collaborate closely with the Marketing and Communications Manager to develop and implement the media strategy. You serve as the primary local liaison with the media agency and work in partnership with the regional media team to ensure alignment with broader strategic goals while maintaining relevance to the local market.

Who You Are

We are looking for people with…

• Strong understanding of how to influence Brand KPI's and the means to achieve a shift in consumer mindset.
• Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets.
• Experience with media planning tools and analytics platforms to analyze and optimize campaign performance.
• Strong understanding of various paid media channels and platforms across paid media.
• Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
• Marketing, communication or business degree/relevant qualifications – if not, at least 5 years of working experience in marketing or media roles with a digital focus

And people who are…

• Strategic thinker with broad marketing & media skills with a focus on digital media channels
• Excellent communicators with strong presentation skills who are able to convey media plans and performance reports to stakeholders.
• Analytical and have proficiency in data analysis to make data-driven decisions.
• Strong planner with the ability to manage multiple projects and deadlines.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• We offer flexible working arrangements with the option to WFH 2 days a week. Subject to business needs
• You will receive 25% off H&M Group brands globally; H&M, COS, Monki, Weekdays, Arket, & Other Stories
• We are an inclusive company where you are encouraged to be yourself at work

JOIN US

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

• We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.