Digital Marketing Lead

5 hours ago

Teneriffe Queensland, Australia 1f5e1856-da8a-41d5-8c3a-5cd3d355d740 Full time $60,000 - $120,000 per year

At Black Sheep, we're more than just a sportswear brand. We're rebellious, boundary-pushing, and community-driven. Our mission is to create high-performance apparel that empowers people to express themselves and challenge the status quo. Founded in Australia and driven by a passion for endurance sports, we aim to make a distinctive impact across the sporting world and its diverse communities.

About the Role

You will own the digital engine of the brand. You will be responsible for ecommerce performance, digital marketing, content execution, and campaign rollout. You will bring ideas to life across all customer touchpoints. You will work closely with the Creative Director, the Art Director, and our Designer to make sure campaigns land exactly the way they should.

This is a builder role. A doer role. Someone who can take a concept and drive it to the finish line.

Responsibilities

Ecommerce

  • Manage the Shopify experience end to end
  • Own product uploads, merchandising, and collection structure
  • Optimise product pages for conversion and search
  • Oversee onsite updates during launches and promotions
  • Track store performance each week and report insights

Email and CRM

  • Plan and execute the email and SMS calendar
  • Build segmentation and automation in Klaviyo
  • Create performance summaries and recommended actions
  • Manage deliverability and list growth

Paid Digital

  • Run Meta and Google ads
  • Brief ad creative to the Art Director and Designer
  • Build and maintain reporting dashboards
  • Monitor spend, performance, and efficiency

Campaigns and Content

  • Build campaign rollout plans across all channels
  • Coordinate shoots with Creative and Product
  • Brief and schedule social content
  • Maintain consistency across cycling, running, and Do Good
  • Deliver campaign assets on time and on message

Analytics and Reporting

  • Own weekly and monthly digital performance reporting

    Review key metrics: traffic, conversion, MER, CAC, email revenue share
  • Identify fast actions and long term improvements

Project Management

  • Drive timelines for campaigns and launches
  • Ensure delivery of assets from Creative, Design, and Product
  • Keep the team accountable and aligned to deadlines
  • Support senior leadership with data to make good decisions

Skills and Experience

  • Three to five years in ecommerce, digital marketing, or growth
  • Strong experience with Shopify and Klaviyo
  • Good understanding of Meta and Google channels
  • Confident writing short form copy for web and email
  • Ability to manage multiple projects in a fast moving brand
  • Comfortable with numbers and analytics

Passion for sport and performance apparel is a bonus.

What You Bring

  • Strong experience in digital acquisition, performance marketing, and funnel optimisation.
  • Proven history of driving measurable commercial outcomes.
  • Comfort working closely with different functional areas across the business including product, sales, and operations teams.
  • Strategic mindset paired with hands-on capability.
  • You think like an owner, not a passenger.

Why Black Sheep?

  • Be part of a collaborative, creative team where your ideas matter.
  • Work for a brand that pushes boundaries in the sports apparel space and who cares about fostering young athletes, mental health and women's sport.
  • Opportunities to grow your skills and career within a passionate, supportive team.
  • Caffeinated by the Woolshed (Bias but best coffee & Bagels in BNE)

If this sounds like you, please submit a CV and cover letter of your creative work. We'll be interviewing as soon as possible so we'd love to hear from you

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