Brand Manager

About Bali Body

Bali Body is an Australian born beauty brand known for its iconic tanning, suncare and skincare products loved by millions around the world. Our mission is to create high quality, feel good formulas that inspire confidence and a golden glow, all year round.

We're a passionate, creative and fast-moving team that's redefining what it means to be a global beauty brand: authentic, aspirational and digital first.

About the Role

We're looking for a strategic and creative Brand Manager to join Bali Body and help shape the future of our global beauty brand. This is a pivotal role for someone who lives and breathes brand building. We are looking for someone who can think both big picture and detailed execution, and who thrives on driving brand awareness and growth.

You'll be responsible for evolving our brand strategy, leading integrated campaigns, and ensuring every touchpoint reflects the Bali Body identity. You'll be the guardian of our brand across all channels, from social media and PR to events, retail, and beyond.

What You Will Be Doing

Brand Strategy & Positioning

• Partner with the Directors and Head of Marketing to define and execute short and long term brand strategy
• Ensure brand consistency across all departments, channels, and customer touch points
• Stay ahead of market trends, customer insights, and competitor activity to continuously refine brand positioning
• Develop brand campaigns that drive full funnel engagement, grow market share, and strengthen brand equity

Campaign Development & Execution

• Lead the development and delivery of integrated campaigns across digital, social, PR, influencer, and retail channels
• Work with the Head of Marketing to create campaigns that balance creativity with commercial performance
• Collaborate with internal teams (Creative, Social, eComm, Performance) and external agencies to bring campaigns to life, on brief, on time, and on brand
• Measure and report on campaign success with a focus on profitability, translating data into actionable insights for future strategy

Product Launch & Go to Market

• Oversee brand elements of product launches from positioning through to post launch analysis
• Provide strategic input and feedback to ensure launches align with brand goals and resonate with our audience
• Partner with Product Development to align new products with brand vision and market opportunities
• Collaborate across teams to execute cohesive go-to-market strategies

PR, Events & Activations

• Partner with PR and Influencer teams to drive brand storytelling and earned media coverage
• Support the planning and execution of brand events, activations, and experiential marketing initiatives
• Identify partnership and collaboration opportunities that elevate brand presence and reach

Performance & Insights

• Analyse brand health metrics, campaign performance, and customer feedback to inform strategy
• Review sales data and performance across channels to identify growth opportunities
• Monitor competitor landscape and industry trends to stay ahead of the curve
• Manage and optimise marketing budgets in collaboration with the Head of Marketing
• Adjust brand strategy based on results, profit levels, insights, testing, and evolving market conditions

What We Are Looking For

Experience & Background

• 5–7+ years of brand management experience, ideally within the skincare, beauty, or lifestyle industries
• Proven track record of developing and executing successful brand campaigns that drive awareness and commercial results
• Strong understanding of omni-channel marketing: digital, social, retail, PR, and influencer
• Experience working across product launches and go to market strategies

Skills & Attributes

• Strategic thinker with the ability to balance long term brand vision with short term execution
• Highly analytical, comfortable working with performance metrics, research data, and customer insights
• Creative problem solver who brings fresh ideas and innovative approaches to brand challenges
• Exceptional communicator with strong copywriting and storytelling skills
• Collaborative team player who thrives working cross functionally and managing multiple stakeholders
• Detail oriented with a sharp eye for brand consistency and quality
• Proactive, organised, and able to manage multiple projects simultaneously in a fast-paced environment
• A strong leader, ready to join the senior leadership team of the business to drive best in class output, results and profitability across the entire organisation.

If this sounds like the perfect role for you, please submit your CV and cover letter and we will be in touch shortly.