eCommerce Marketing Manager

Six Degrees Executive is delighted to partner with a fast-growing, purpose-led brand within the pet and lifestyle category. This business has built a loyal consumer base through premium products, ethical sourcing, and a genuine passion for enriching the lives of pets and their owners. With strong demand and continued investment in innovation and digital growth, the company is now seeking an experienced eCommerce Manager to join the team.

About the Role

This is a hands-on, strategic role responsible for leading end-to-end eCommerce activity and digital acquisition. You'll own CRM, performance marketing, paid media, and social execution, working alongside the Head of Marketing and external partners to drive customer growth, retention, and commercial results.

You'll work across a broad, dynamic remit with plenty of autonomy, supporting brand-building activity as well as performance-driven optimisation. The role offers strong visibility across the business and involvement in key commercial decisions, new product launches, and customer experience improvements.

Key Responsibilities
CRM & Lifecycle Marketing

• Lead CRM strategy and implementation across segmentation, automation, and personalisation
• Drive loyalty and repeat purchase outcomes through targeted EDM and SMS campaigns
• Align lifecycle activity with broader brand and trading priorities

Digital & Performance Marketing

• Own the digital campaign calendar across paid, owned, and earned channels
• Manage performance marketing strategy with agency partners, including budgets, pacing, and KPI delivery
• Oversee media performance across ROAS, CPA, CTR, conversion and attribution models
• Conduct market and competitor reviews to guide campaign direction and commercial decision-making

Website & eCommerce

• Partner with agencies and internal teams to optimise customer journey, UX, CRO and merchandising
• Lead reporting and weekly/monthly commercial insights to drive decisions across the leadership team
• Manage attribution, testing, and experimentation to identify new opportunities for scale

Cross-functional & Stakeholder Management

• Work directly with brand, product, fulfilment and customer service teams for end-to-end campaign execution
• Manage creative briefing and asset production across digital channels
• Present campaign insights and performance back to the business

Social Media & Community

• Support the delivery of organic social activity alongside internal and external contributors
• Work with ambassadors, influencers, affiliates and broader community partners to amplify reach and engagement

About You
You'll be a proactive, data-led marketer who enjoys both strategy and execution. You're comfortable owning digital channels end-to-end and thrive in a nimble, collaborative environment.

• 5+ years in eCommerce, performance or digital marketing
• Strong understanding of CRM, paid media, social, analytics and CRO
• Experience managing external agency relationships
• Proven track record using Shopify and CRM tools (Klaviyo, Gorgias, Recharge or similar)
• Strong commercial acumen and ability to translate data into action

Desirable

• Experience within pet, lifestyle, wellness or D2C
• Familiarity with Adobe, Canva and CMS tools
• Passion for sustainability and animal welfare

Why This Role

• Fast-growing, high-impact brand with strong consumer loyalty
• Pet-friendly workplace with a genuinely values-led culture
• Empowered, collaborative team with room to grow and lead
• Employee perks, flexible working and wellness benefits

Want to know more? Contact Alexandria Craig at  for more information. 

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
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