Marketing Executive

4 days ago

Burswood, Western Australia Crown Resorts Full time $80,000 - $120,000 per year
Job Description

BETTER BEGINS HERE

Crown Resorts is a great place to visit and it's an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better. Here, you'll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

The role

The Marketing Executive Hospitality plays a key role in the execution of the annual integrated marketing plan and manages the execution across the Hospitality Business Unit at the property level.

Working closely with their line manager, the Marketing Executive Hospitality will be involved in the development of the marketing plan, the detailed design of campaigns, the delivery and execution of those campaigns and post campaign reviews.

Key Responsibilities will include, but not limited to:

  • Work with Marketing Manager to develop and manage the brand positioning strategy for sub-brands (venues/outlets) as needed.
  • Contribute to the development of the Hospitality marketing campaigns planning.
  • Refine promotion, offer, and event concepts adhering to brand guidelines and budget to determine qualification criteria, promotion/offer mechanics, event times, conditions, and exclusions.
  • Write briefs for creative development and campaign planning, with sufficient lead-times for requirements to be fulfilled.
  • Engage with legal and compliance team to create T&Cs for promotions, offers and ticketed events.
  • Develop and maintain relationships with key Business Unit representatives, to ensure alignment on initiatives delivered.

About you

You'll bring the following:

  • Bachelor of Marketing or another relevant field.
  • 1 - 3 years brand marketing experience (high-end hospitality, beverage, entertainment, or retail preferred)
  • Experience supporting or managing integrated campaigns.
  • Proven success in driving results with an absolute passion for brand marketing
  • Strong communications skills to influence stakeholders at all levels and ensure alignment across the organisation.
  • Ability to work under pressure in a fast paced environment and meet strict deadlines.
Additional Information

What you can expect from us

On top of exciting career possibilities, we offer better exposure to experiences and learning.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

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