Marketing Communications Coordinator

Job Description
Are you looking for the next step in your career? We have an exciting opportunity for a Marketing Communications Coordinator to join the Brand & Marketing team full-time on a 12-month contract.

About The Role
The Brand and Marketing team contributes to the delivery of the strategic goals of People First Bank by bringing to life our brand campaigns, sponsorships, community initiatives and communication strategies.

As the
Marketing Communications Coordinator
you'll be responsible for supporting the Communications Hub to deliver on the direct marketing and member journeys program of work. You will develop and execute communications strategies in relation to projects, products, services, compliance and customer education. This includes the development of copy, liaising with our external marketing suppliers or internal teams, overseeing implementation through to delivery and reporting on success.

What You'll Be Doing

• Contribute to the development, execution and optimisation of direct marketing, journey program of work and marketing lifecycle strategies and campaigns.
• Build, send and report on customer communications and journeys through Salesforce Marketing Cloud.
• Effectively work with internal business stakeholders to ensure customer communications are developed and delivered in line with the brand tone of voice and on time to meet business needs, with the consideration for all customer impacts and appropriate channels.
• Write briefs and act as the key liaison between People First Bank and external direct marketing suppliers.
• Utilise direct marketing platforms to build templates for eDM that adhere to best practice standards and brand guidelines.
• Ensure campaign activity is measurable, with clearly communicated targets and tracking.
• Work closely with the Marketing Data Analyst to leverage segmentation data, data insights and predictive analytics to develop and refine the communications strategy to deliver a greater customer experience. Oversee Communications Hub budgets and coordinate invoicing and journals for the accounts department.

About You
We are looking for a confident copywriter who will maintain a persistent focus on our customers. You will use automated customer journeys and direct marketing to support the Communications Hub to achieve sustainable growth in new customers and strong retention of the existing customer base. You will ensure that all customer communications consistently embody our brand tone and align to our core values.

Desired Knowledge & Experience

• Effective communication, stakeholder management and relationship-building skills.
• Exceptional writing skills required for crafting clear, engaging content.
• Digitally savvy, with an ability to quickly learn new systems and processes including experience with a variety of marketing automation and CRM platforms.
• Understanding of basic database concepts and HTML skills.
• Previous experience working in a Financial Services role.

Why you'll love working here
People First Bank – our new brand – says exactly what we're all about: people. We're committed to supporting and growing our team and creating an outstanding work environment.

You'll have access to financial and lifestyle benefits to support your success and individuality:

• Flexibility and hybrid working arrangements.
• Enhance your salary with discounts on banking, health insurance, and shopping across Australia.
• Advance your career with training, study support, and project opportunities.
• Competitive leave benefits that empower employees to take time for themselves and loved ones.
• Wellbeing support with our Employee Assistance Program, wellbeing leave, mental health app, and mental health ambassadors' program .
• Make a difference with paid volunteering, Workplace Giving, and diverse community initiatives.
• Be recognised for your contributions through our peer-driven recognition program.

A bit about People First Bank:
In March 2023, People's Choice and Heritage Bank merged to form Heritage and People's Choice Limited - Australia's leading mutual bank. We are now on an exciting journey to bring together our products, services, and technology under a single brand - People First Bank.

We have over 700,000 members and 1,900 employees, with dual head offices in Adelaide and Toowoomba, an Australian-based contract centre and branches across five states.

With a vision 'To deliver positive change through banking', People First Bank serves members and contributes to the community, while offering an inclusive, flexible work environment. We're big enough to make an impact; but agile enough to influence and do interesting work.

Next Steps
Sounds like a great place to work, doesn't it? We'd love to hear from you about this exciting opportunity. Click 'Apply Now' and submit your application, including an up-to-date resume and cover letter.

Applications close
8am
Tuesday 26 August 2025.
If you have any questions or would like to discuss anything in more detail, please contact the Talent Acquisition Team: or

We are committed to diversity and inclusion and support candidate requests for adjustments to enable everyone to equitably participate in our selection process.