Communications & Public Relations Manager

Amana Living is one of Western Australia's leading aged care providers, committed to enriching the lives of older people with dignity, respect, and compassion. We are looking for a passionate and experienced
Communications & Public Relations Manager
to enhance our brand's positive presence in the community and support our mission to deliver exceptional aged care services.

About The Role
The Communications & Public Relations Manager plays a pivotal role in developing and implementing strategic communications that engage the community, clients, employees, and stakeholders. This role ensures Amana Living's reputation as a trusted aged care provider is upheld and strengthened through clear, impactful, and meaningful messaging.

Key Responsibilities

• Develop Communication Strategies and Plans
• Design and execute high-impact communication strategies that align with Amana Living's mission, brand, and marketing initiatives.
• Identify key audience segments within the community and tailor messages to their specific needs.
• Define project timelines and plan resources to ensure timely execution.
• Community Engagement & Public Relations
• Build and maintain strong relationships with media outlets and community organisations to promote a positive perception of aged care.
• Develop engaging content for media, social media, and community outreach programs.
• Organise and support PR and experiential events to increase Amana Living's visibility and engagement.
• Digital & Social Media Communication
• Create compelling website and social media content in collaboration with the marketing team.
• Understand the consumer journey and craft informative messaging, including FAQs and educational materials.
• Brand Reputation & Internal Communications
• Ensure all communication materials reflect Amana Living's values, vision, and mission.
• Support internal communications by crafting messages for employees that align with our organisational culture and goals.
• Provide communication support for the CEO, executives, and board members, including speech writing and internal messaging.
• Corporate Publications & Media Management
• Develop and manage Amana Living's publications, such as newsletters and annual reports.
• Prepare media kits, press releases, and proactive media pitches to enhance brand credibility.
• Handle media inquiries, including crisis communications and responses to negative publicity.
• Data & Insights for Continuous Improvement
• Utilise data to gain insights into community perceptions of aged care and adjust messaging accordingly.
• Measure and analyse the effectiveness of communication campaigns, optimising strategies based on key learnings.

About You
We are looking for a proactive and creative professional with a passion for making a difference in the aged care sector. The ideal candidate will have:

Skills, Knowledge & Abilities

• Proven experience in developing and executing community-focused communication strategies.
• Exceptional writing and editing skills to craft clear, compelling, and impactful messages for diverse audiences.
• Ability to work both independently and collaboratively across different teams and departments.
• Strong organisational and time management skills to lead communication initiatives effectively.
• Experience in managing public relations, media relations, and crisis communication.
• A creative approach to storytelling and community engagement.
• Understanding of digital communication trends, including social media and online content management.

Essential Requirements

• Proof of current influenza and Covid-19 vaccinations as per Amana Living policies
• National Police Clearance Certificate (no older than 6 months)
• Successful completion of pre-employment form and reference checks
• Current Drivers Licence

Why Join Amana Living?

• Make an Impact: Your work will directly contribute to creating a positive narrative around aged care and strengthening community trust in our services.
• Collaborative Team: Work alongside a passionate team committed to providing exceptional care and support.
• Meaningful Work: Play a key role in shaping the way aged care is perceived and experienced within the community.

If you are passionate about community engagement, public relations, and making a real difference in people's lives, we would love to hear from you