Public Relations Manager

Shape the Voice of a Brand Transforming Sydney's Urban Landscape

Our client is an 
industry-leading Australian property developer
 known for delivering exceptional residential, mixed-use, and commercial projects that redefine how communities live, work, and connect. With a development pipeline exceeding 
$9 billion
, they are reshaping the Sydney skyline through visionary architecture, vibrant precincts, and a commitment to long-term community value.

To amplify their story and elevate their brand presence, our client is seeking an experienced and strategic 
Public Relations Manager
. This role is an opportunity to become the voice behind one of Australia's most ambitious property portfolios — engaging media, stakeholders, and the public with compelling narratives and purposeful communication.

Why This Role Matters

As the 
Public Relations Manager
, you'll be the architect of the company's public image, crafting and executing PR strategies that position our client as a 
thought leader in the Australian property and urban development space
. From shaping the narrative around landmark projects to securing high-impact media coverage and managing high-stakes communications, this is a role that combines creativity, influence, and strategic execution.

Key Responsibilities

Strategic Planning & Brand Positioning

• Develop and lead the annual PR and communications strategy in line with broader business goals and marketing campaigns.
• Position our client as a trusted, innovative leader in the property sector through thought leadership, media features, speaking opportunities, and strategic storytelling.
• Partner with senior executives and project teams to align PR activity with key milestones and strategic priorities.

Media Relations & Press Engagement

• Build and maintain strong relationships with journalists, editors, influencers, and media across property, lifestyle, business, and urban affairs.
• Proactively secure media coverage across print, digital, TV, and radio platforms.
• Manage inbound media requests and coordinate timely, accurate responses.

Content Creation & Storytelling

• Write and edit high-quality press releases, feature articles, opinion pieces, speeches, and corporate communications.
• Oversee the development of media kits, investor communications, and other PR collateral.
• Ensure messaging aligns with brand voice, values, and reputation.

Events & Community Engagement

• Plan and manage PR events including property launches, media briefings, stakeholder engagement forums, and community activations.
• Work with project teams to align public engagement activities with development timelines.
• Represent the company at external events, conferences, and media appearances as needed.

Crisis & Issues Management

• Lead communication responses during sensitive or high-risk scenarios.
• Develop and maintain crisis communications protocols, media holding statements, and internal messaging frameworks.

Monitoring, Reporting & Insights

• Track media coverage and campaign effectiveness using analytics tools.
• Provide regular reports to senior leadership outlining media performance, sentiment trends, and strategic recommendations.

Stakeholder Communications

• Build and manage relationships with key stakeholders including councils, investors, community groups, and industry partners.
• Support internal communications to ensure employees are aligned with external messaging and brand initiatives.

What We're Looking For

• 5–7+ years' experience
   in public relations or communications, ideally in property development, real estate, architecture, or corporate sectors.
• Bachelor's degree in 
  Public Relations, Communications, Journalism, Marketing, or a related field
  .
• Proven ability to plan and execute successful PR campaigns and generate strong media coverage.
• Excellent written, verbal, and interpersonal communication skills.
• Established media network across Australian property, business, and lifestyle outlets.
• Experience managing complex events and navigating crisis communications.
• Proficiency in PR tools (e.g. Meltwater, Cision) and social media platforms.
• A proactive, creative mindset with strong attention to detail and a passion for storytelling.

Why Join Our Client

• Be the voice behind a brand that's 
  transforming Sydney's skyline
  .
• Work on 
  landmark projects
   that shape the future of urban living in Australia.
• Join a collaborative, high-performing team in a company that values innovation, integrity, and impact.
• Competitive salary with 
  performance-based incentives
  .
• Career growth through training, industry events, and leadership exposure.

Confidentiality is assured. Only shortlisted candidates will be contacted