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Digital Marketing

2 weeks ago

Clayton South, Victoria, Australia DuluxGroup Full time $90,000 - $120,000 per year

So much good. So let's make it better.

You might not have heard of us, but we're sure you know the high-quality brands and products we've been distributing to the building industry for almost 40 years.

With 25 locations across Australia, Lincoln Sentry is a proud part of the DuluxGroup family so we can support you as you grow with us. And while work is important, our top priority is to ensure you stay safe on the job, and get home to the people who matter most.

We're really proud of all we've achieved over the years. But we've really only scratched the surface. Join us as our Digital Marketing & Communication Specialist and help us as we take something great and make it better.

Your opportunity

Work with the Marketing and Category teams to develop, execute, and optimise the digital marketing strategy for Lincoln Sentry whilst delivering on business and marketing objectives. In this role, you will collaborate with internal stakeholders and external agencies to deliver on digital components of the marketing, brand, and category plans.

You will be tasked with uplifting the digital capability of the broader marketing team, improve the consideration and purchase of our brands through our trade customers, and deliver against our core business growth initiatives through digital programs and social channels. An emphasis on data-driven insight generation to inform decision making and maximise returns is key to success in this role.

Here's what you'll achieve here:

  • Own and manage the websites and social media communication and content strategy channels

  • Design, create and deploy integrated and measurable digital campaigns and optimisation programs, aligned to marketing objectives

  • Managing the SEO/SEM performance marketing budget and relationship with agency

  • Maximise opportunities with trade customers, suppliers and industry bodies to drive consideration, purchase and loyalty

  • Analyse market behaviour, trends as well as gain a deep understanding of the customer & market segments and make recommendations to guide and improve digital marketing programs and strategies

  • Ownership of website analytics, metrics and digital campaign insights to improve customer experience, engagement in digital content and lead generation

What you'll bring

  • Bachelors Marketing Degree and a minimum 3 years' experience in a digital marketing role (preferably B2B)

  • Proven experience in developing and implementing multi-brand, multi-channel digital marketing strategies

  • Experience operating Google Analytics and operating an email/SMS marketing tool

  • Knowledge of design, UX and online content

  • Previous experience with website content management systems

  • Solid understanding of social media management

  • Ability to analyse raw data and produce useful insights that will drive business decision making

But what's most important is that you're committed to doing good work, well. You'll work shoulder-to-shoulder with trustworthy people, so it's important that you're willing to work in a team environment. We're also on a constant journey of growth, so you'll need to have an open mind and be flexible to change.

Why choose us?

You know when you get to do good, quality work with people you actually like? It feels good, eh? At Lincoln Sentry, you'll find no-nonsense people who get in and get it done. We roll up our sleeves, share the load, then head home, safe and sound.

Tegan loves working for Lincoln Sentry because it means she can achieve a healthy work-life balance as she raises her young family.

"I've learned how to step back more here. I think it's important to have a good work-life balance, and Lincoln Sentry is very supportive of that. You shouldn't have to pull astronomical hours to get your job done. Here, you get all the tools and resources you need to find the balance that's right for you."

We know you give a lot. So here's some of what you'll get in return:

  • Stay active anytime, anywhere through our partnership with Fitness Passport and get unlimited, discounted access for you and your family to a wide of gyms and pools across Australia

  • Industry-leading professional development programs

  • 20 weeks paid parental leave for primary carers

  • Total wellbeing support through our wellbeing app and our LifeWorks Employee Assistance Program

  • Monthly Employee Celebration Program and Quarterly XCEED Program to recognise and reward your hard work

  • Up to $1000 a year back on out-of-pocket medical expenses, through our 'Gap Plan'

  • 'Supporting our Communities' employee action day

Looking for more? If you want to step up, there's space for you to learn and progress - at Lincoln Sentry, DuluxGroup and beyond. Realising your full potential starts here.

Help us take something great and make it better

There's so much potential here for the taking.

We have the plan. Now we just need you.

We are proudly part of DuluxGroup, so one of our DuluxGroup team members will contact you throughout the recruitment process on behalf of Lincoln Sentry.

DuluxGroup is proudly an equal opportunity employer. Talent is our only criteria. Let us know by emailing [email protected] if you require any adjustments to the recruitment process so we can support you to present your best self.