Head of Growth

Architect Growth. Drive Revenue. Scale a Global Fitness Empire.

This is not a role for someone who wants to "manage campaigns." This is the career-defining opportunity for a growth leader who wants to architect and own the entire funnel for one of the world's fastest-scaling digital fitness ecosystems.

As Head of Growth & Performance Marketing, you'll be directly responsible for turning 2.2M+ combined social followers and 100k+ email subscribers into engaged leads, loyal customers, and paying members of the VRTO App and Coach Mark Carroll Fitness community.

From day one, you'll be hands-on: building funnels, running ads, optimising campaigns, and proving revenue impact. Over time, you'll grow into a leadership role, building a high-performing team and managing agency partners. But first — you'll be the one pulling the levers, making the calls, and driving measurable ROI.

If you're the kind of marketer who knows how to turn attention into revenue, build scalable funnels, and loves the thrill of testing, optimising, and scaling at speed, this is your stage.

About

Coach Mark Carroll and Lauren Simpson are globally recognised leaders in fitness and lifestyle coaching, with 140,000+ programs sold worldwide and a community in the millions.

Their mission is simple: deliver evidence-based coaching and real transformations and build the digital fitness platform of the future. The VRTO App is their next evolution: a premium subscription-based ecosystem designed to change lives at scale.

We are now searching for a growth architect to join their leadership team and build the engine that turns their reach into revenue.

What You'll Do

Funnel Ownership & Conversion

• Architect and own end-to-end marketing funnels from social → email → subscription.
• Turn attention into action: lead gens, win-back funnels, conversion sequences.
• Build clear customer pathways that drive app subscriptions and revenue.

Lead Generation & Email Marketing

• Launch and optimise high-performing lead generators (guides, quizzes, challenges, VSLs).
• Write and refine nurture sequences that convert faster and drive higher open/click rates.
• Segment audiences for precision messaging across customer stages.

Performance Marketing

• Run paid campaigns (Meta, TikTok, YouTube, Google) and optimise for ROAS + CAC.
• Repurpose top organic content into high-performing paid ads.
• Scale campaigns with speed, precision, and measurable ROI.

Execution & Hands-On Impact

• Write copy that sells: ads, landing pages, emails, funnels.
• Own attribution and dashboards: know what's working, what's not, and why.
• Test, analyse, and iterate — daily.

Cross-Functional Collaboration

• Work with the Head of Content & Social Strategy to ensure content aligns with funnels.
• Guide Mark & Lauren on funnel-specific content needs.
• Ensure growth campaigns sync with launches, promotions, and brand moments.

What You'll Bring

• 5–8+ years in growth or performance marketing, ideally in digital products or subscriptions.
• Proven success driving revenue growth through full-funnel marketing.
• Hands-on mastery of: Meta, TikTok, Google/YouTube Ads, ClickFunnels, Leadpages, HubSpot (or equivalents), Klaviyo, ActiveCampaign (or equivalents)
• Exceptional copywriting skills: ads, funnels, landing pages, email.
• Strong understanding of CRO, A/B testing, attribution, analytics.
• A true growth mindset: fast, data-driven, results obsessed.

Why This Role Is Different

• Work directly with two of the world's most recognised fitness leaders.
• Build the growth engine for a brand already reaching millions.
• Freedom to design, execute, and prove ROI without layers of red tape.
• Competitive base salary $120K–$160K AUD + performance bonuses.
• Flexibility: Gold Coast HQ or remote with regular founder access.

How to Apply

This is a world-class role for a world-class operator. Your application must show real results: funnels you've built, campaigns you've scaled, and the revenue impact you've delivered. Case studies, metrics, and proof of success are non-negotiable.

This role is for proven growth leaders only - we are excited to meet you