Senior Content Creator

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia's game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

We are seeking an experienced and versatile Senior Content Creator to shoot, direct and edit engaging editorial content for AFL Network channels (website, app, social media)

This hands-on position will play a pivotal role in creating engaging news and short and long form content that engages with AFL and AFLW fans.

The Senior Content Creator - Editorial Video will be responsible for end-to-end ideation, production and creation of a vast range of editorial content to drive audience and commercial outcomes. You will have the ability to create content and oversee the entire process, while also guiding and coaching peers to raise creative standards across the team. You will possess creative flair, end-to-end production experience, new ways of thinking and an all-round passion for developing outstanding creative communications. You will also have a good knowledge of both the AFL and the AFLW competition, the players and a passion for growing the game.

You will play an influential and leading role in engaging fans across the AFL's network of channels, joining and leading a team that is focused on driving audience, commercial growth and interest in the game. You will enjoy working in a close-knit team, have strong collaboration skills and the ability to juggle a range of stakeholders - including crew, external production agencies, other content creators and talent.

A DAY IN THE LIFE OF

No two days are the same – one day you may be attending a press conference, producing a Vodcast with AFL and AFLW players, to filming, producing and editing an AFL archive documentary. This role requires a versatile and industrious creative skillset with a passion for innovative, elevated high-quality content.

Reporting into the Executive Producer – Editorial Video and working within the broader AFL and AFLW editorial teams, you will support the Facilities and Operations Manager with media asset management, the technical health of AFL facilities (i.e. edit suites, vodcast studio), the booking and managing of freelance and casual content creator staff, lead on multi camera shoots and assist with budgets/administrative tasks (i.e. APRA) and provide strategic input into resource planning and workflow optimisation.

You will use your extensive previous experience working within a digital production environment (ideally at a sporting organisation or Club) to lead ideation, oversee and execute content that is fit for purpose with the target audience and publishing point including social platform distribution.

This role will also support content creation for critical tentpole annual moments including the AFL Trade Period, the AFL and AFLW Draft, Gather Round, Origin and AFL and AFLW Grand Finals.

We will be closed for our annual closure period from December , returning January Over this closure period, applications will not be responded to during this time.

OUR IDEAL TEAM MEMBER

• 7+ years as a content creator producing short and long form content for a digital publisher or sporting organisation
• Demonstrated leadership experience in mentoring junior staff and managing external creative partners to deliver high-impact outcomes
• A highly organised approach to pre- and post-production with demonstrated capability to produce, shoot and edit content using a variety of production equipment
• Proficiency in AVID or the Adobe Creative Suite
• Ability to create graphics for video and publishing points (i.e. thumbnails)
• A strong creative flair and passion for great content
• Strong understanding of the AFL and AFLW competition and a strong editorial news sense
• An ability to pitch creative ideas internally and externally to drive fandom and/or commercial growth
• An ability to direct and inspire crews to deliver desired outcomes and experience working with third-party studio providers and production agencies
• An ability to connect with talent and direct accordingly
• A strong understanding of video production budgeting and reporting

• Strong product and best practice knowledge regarding video distribution platform and channels including, but not limited to:

• Digital and Broadcast Platforms (website, app and Linear/OTT)

• Social media platforms and channels such as YouTube, TikTok, Facebook, Instagram (including Stories and Reels) X and Reddit

• Strong written communication skills

• The ability to self-produce and work autonomously
• A commitment to being an excellent team player, always
• Experience working with Audio and an understanding of editing, producing and publishing audio content
• An understanding that this role will at times require after hours work

OUR CULTURE

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THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL's My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends

Applications Close: 11 January 2026