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Content Marketing Manager

2 weeks ago

Brunswick East, Victoria, Australia Wipertech Full time $80,000 - $100,000 per year

Long Story Short

  • Permanent Full Time Position
  • Competitive Salary + Revenue Share Bonus
  • Unique culture with expansive growth runway
  • Hybrid working
  • Location – Brunswick

About Us

Wipertech is the leading DTC supplier of high quality, widely loved and value for money wiper blades. We're entering a new phase of brand-led growth with content and cut-through storytelling at the forefront of our strategy. With over 40,000 5-star reviews and solid year-on-year growth, we have big ambitions to grow market share, widen our customer base and get Wipertech top of mind for more Australians.

About You & The Role

We're looking for a passionate, in-house Content Marketing Manager to help drive our creative engine and grow our passionate community. Reporting to the Head of Digital Marketing, this role will be at the heart of our lean and cross-functional team, leveraging their skills in creative briefing, project management and technical marketing execution for rapid project delivery.

Key Responsibilities

Content Production

  • Drive the creative process from ideation to delivery
  • execute tight, data informed and creative briefs which tell stories that earn attention and drive action.
  • Organic social strategy -
    develop and implement Tiktok, Youtube and IG content to grow and drive value for our passionate community.
  • Hands On Creative Execution
    – generate a portion of of our creative content yourself to get timely or experimental content out quickly.

Campaign Management & Measurement

  • Email Marketing & Campaigns -
    Own the email marketing and CRM implementation. Manage campaigns and automations to maximise engagement and LTV. Align with internal and external partners for high impact creative.
  • Drive Iterative Test & Lean Approach -
    Conduct in-depth semantic analysis of our creative content and campaigns to generate insights to fuel future creatives and track progress against our KPIs.

Partnerships & Community

  • Community & Influencers
    – Collaborate with our content partners on the production of effective organic and paid content, dive into community management to proactively identify and nurture new content partners and active community members for content opportunities.
  • Events & Business Partnerships
  • build & nurture brand and content partnerships and drive our community marketing strategy by being on the ground at events, shows and expos for content and community engagement.

A Day In The Life

  • On an average day you might be sitting down with one of our content partners (like Redriven) to discuss an upcoming content collaboration, putting the final touches on our Father's Day content plan, reviewing edits from UGC creators and delivering finals these to the media team. You'd be joining a series of customer interviews to synthesise compelling creative hooks for testing, before producing/launching some video content experiments for our organic social channels.

Qualifications & Skills

  • 5+ yrs in brand marketing or an integrated marketing role in DTC, e-com or consumer goods.
  • Have an area of deep vertical of creative mastery (eg, design, videography, animation, copywriting).
  • Experience in managing influencer/ content creator relationships and fostering long term collaboration for mutual value.
  • Proactive and natural problem-solver comfortable with uncertainty and change.
  • Experience with key eCommerce tools such as Klaviyo, Notion, CMS/eCom Platforms Like Craft, Google Analytics, Looker Studio or similar in each area.

Highly Advantageous

  • Experience in a non traditional environment i.e. a startup, rapidly scaling small business, consulting or similar.
  • A passion for the automotive industry.
  • An obsession with learning, self-development, podcasts, marketing courses and the endless pursuit of knowledge.

Perks & Benefits

  • Brunswick location, close to the CBD, 5-minute walk to Anstey Railway Station and a 3-minute walk to Sydney Rd tram stops
  • Unique office environment with on-site gym, full kitchen, stove and oven, offset smoker / BBQ, pets allowed, wood fireplace and other comforts.
  • Free on-site parking and secure bike storage on site
  • Exposure to all facets of a profitable, cash-flow positive, self-funded successful ecommerce business
  • Access to top level training courses and materials as well as the latest software tools

The Vibe

Our team is quite relaxed, and we've built a successful business by creating a space that reflects our automotive passion, which also allows for flexibility. We're committed to an ethos of results-based success, aware that the journey to great work is not taken the same way by everyone.

Our physical and cultural environment is central to providing creative thinking which is discussed and debated with enthusiasm. We believe our recipe for success is built on a foundation of encouraging everyone to provide strong opinions and big ideas as well as being open-minded, respectful, humble and action-oriented.

Salary Range:

$80K - $100K + Super + Bonus

To apply you must have the right to work permanently in Australia.

In your cover letter, tell us why you're the best fit for this role and send to

Applications without a cover letter will not be considered.