Social Media Manager

About Us

Pilot Theory specialises in high-end video production and marketing. We've collaborated with major international clients like Chuck E Cheese, and partnered with leading Australian brands including Milky Lane, Two Fat Indians, Synergy and Ribs Lane.

Our current focus is on the real estate, renewable energy, property development, and construction sectors—creating content and full-scale marketing systems for real estate listings, engineering firms, and developers. But we're far from one-dimensional. From producing extreme sports documentaries (like our recent spearfishing charter off the WA coast) to managing social media campaigns and automation strategies, Pilot Theory thrives on creative diversity.

What We Do

• Social media management, campaign development & content strategy
• High-end video production across multiple industries
• Static and organic content creation
• Meta ad campaigns, scripting, storyboarding & automation solutions

About the Role

We're looking for a forward-thinking, organised, creative Social Media Manager to join the Pilot Theory team. This is a hands-on role where you'll create, plan, and manage social content across multiple brands. You'll work closely with our production team to turn raw content into engaging posts, manage client socials, build strategic content calendars, and oversee community engagement and performance.

If you want variety, autonomy, and a chance to shape the online presence of brands across real estate, construction, fitness, hospitality and more—this role is for you.

Key Responsibilities

Focus of the role

As part of the role, you'll bring strong visual instincts and design skills to elevate content across all platforms. You'll work closely with our production team to shape the visual identity of each client and ensure every post feels premium, polished, and on-brand.

Your graphics and content creation responsibilities will include:

• Designing social media graphics, carousels, and branded templates
• Creating visually consistent layouts for Instagram, Facebook, TikTok & LinkedIn
• Working within brand guidelines while helping evolve each client's visual identity
• Turning raw assets into scroll-stopping creative pieces
• Ensuring all graphics meet platform specifications and maintain high aesthetic standards
• Collaborating with videographers to pair visuals with strong storytelling

Other Responsibilities:

Content Planning & Strategy

• Develop monthly content calendars across multiple clients
• Build social media strategies aligned with client goals
• Identify content opportunities, trends, and platform updates
• Work with the production team to guide shoot lists, concepts, and edits

Community & Account Management

• Manage inboxes, comments, and community replies
• Track performance metrics and prepare monthly reports
• Liaise directly with clients for approvals, feedback, and updates
• Ensure all content is consistent with brand voice and objectives

Ads Management

• Plan, create, and manage paid social campaigns across Meta, TikTok, and LinkedIn
• Set up targeted ad sets and audiences tailored to each client's objectives
• Optimise campaigns for performance, lead generation, or engagement
• Analyse results and provide clear monthly reporting to clients
• Collaborate with the creative team to develop high-performing ad creatives
• Test creatives, copy variations, and audiences for continuous improvement
• Ensure campaigns remain compliant with platform policies

Campaign Support

• Assist in planning and launching social ad campaigns
• Support automation setup for content workflows and client approvals

About You

We aren't locked into a specific number of years' experience—your creativity, initiative, and problem-solving ability matter more. Whether you've come from an agency, freelancing, or have managed your own brand, we want to see your work and understand your digital thinking.

You'll ideally have:

• Proven capability in graphics design or marketing (Qualification highly desired but not required)
• A strong portfolio of social media content you've created or managed
• Solid understanding of Instagram, TikTok, Facebook & LinkedIn best practices
• Strong copywriting skills and an eye for detail
• Good time management and organisational ability
• Confidence in working directly with clients and managing expectation
• A proactive mindset—always looking for ways to improve performance
• An eagerness to work within a creative, fast-moving production team
• At least 3 years experience in an agency or working for multiple businesses/brands

What's On Offer

• Work directly with a creative team producing high-end video content
• Flexibility
• Exposure to clients across multiple industries
• Real responsibility and ownership over accounts
• Creative freedom, growth opportunities, and the chance to help shape Pilot Theory's digital department

Why Work With Us?

You'll join a tight-knit, supportive team led by our experienced Director and Head of Production. You'll be part of a studio that values creativity, growth, and pushing the boundaries of content. This is a great opportunity for someone looking to get stuck into hands-on production with real creative freedom.

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